Better Data, Smarter Decisions, Bigger Results
“Engage3 has its eyes set on fundamentally changing how food and household consumables are bought and sold. It is developing store-level product attribute transparency, intelligent content, and predictive analytics designed to meet the needs of retailers, brands, and consumers.”
– IDC Retail Insights, August 2015
Founded by the same team that pioneered Retail Price Optimization at Khimetrics, Engage3™ combines data science, deep domain expertise, and innovative technology to be a leading competitive intelligence provider and consumer science company.
Engage3’s omni-channel competitive intelligence SaaS platform, MissionControl™, improves CPG companies’ competitive visibility and maximizes their ROI. MissionControl™ is powered by advanced predictive analytics and Engage3’s historical product and pricing database, which consists of over 8 million UPCs and 10 billion price updates per year across over 32,000 retail locations.
The platform leverages digital assistants to enable true 1-1 offers that improve the ROI of trade funds 4x over traditional promotions and help retailers & brands transition to this competitive future of personalized pricing.
Engage3 is in a unique position to disrupt the status quo in competitive retail pricing data. The company’s founders, Ken and Tim Ouimet, literally grew up in the industry working for their parents’ company, Comparative Prices International, collecting in-store retail data for corporate clients. In the late 1990’s, the Ouimet brothers founded Khimetrics and pioneered retail price optimization as a new software category that revolutionized retail pricing and routinely delivered 1% of sales to profit for its clients,
including, Albertsons, Safeway and Lowes.
Ken and Tim assessed the future of retail and saw a perfect storm forming through these emerging trends:
- Price transparency
- Smartphone adoption
- Personalization, and
- A hyper-competitive market that is being disrupted by new online models
They formed Engage3 to revolutionize retail through big data and advanced analytics to uncover the consumers’s intent-to-buy as the foundation for offer optimization
Engage3 is recognized by IDC Retail Insights as a first mover in providing participatory commerce solutions for retailers and manufacturers via its Consumer Engagement and Personalization Platform
International Data Corporation (IDC), the premier global provider of market intelligence for the information technology, telecommunications and consumer technology markets, recently released a report that cites Engage3 as an important innovator in this emerging market. The report, IDC PlanScape: Health Hearth Personal Services Web – Transforming Lives and Industries, analyzes how consumer personal technologies and the new mindset of mainstream millennialism (“their best experience anywhere sets their minimum expectation everywhere”) will impact food shopping and nutrition.
“Engage3 is focused on developing technology, processes, and networks to make store-level item prices visible to all market participants — retailers, FMCG companies, and consumers. It is aiming to reinvent pricing strategies with big data and analytics services. Finally, it is seeking to reinvent the promotional activities of retailers and FMCG firms with algorithmic discriminatory pricing, a technical economics term, akin to the algorithmic market for digital advertising.” – IDC Retail Insights, August 2015
Engage3 is powering innovative new solutions to these problems by harnessing big data and advanced analytics.
The retail industry is going through a massive transformation that is being driven by higher expectations from consumers and a changing landscape for retailers and manufacturers.
- Manufacturers are desperately in need of a more effective trade promotions model.
US CPG Manufacturers spend $200 B per year on trade promotions,
74% of these promotions lose money. (Nielsen)
- Retailers are struggling to adapt to price transparency and empowered consumers.
Traditional Hi-lo and EDLP pricing models are becoming ineffective.
- Consumers expect transparency and want to know that they are getting the best deal.
90% of consumers use coupons; 78% want coupons to be automatically applied. (Inmar)