Category: Uncategorized

10 Jan 2019
Earth Fare Video 1 thumbnail

CEO of Earth Fare Talks Shop With Ken Ouimet

At the inaugural GroceryShop event in Las Vegas late last year, Frank Scorpiniti, CEO of health and wellness store Earth Fare, sat down with Ken Ouimet, CEO of Engage3.

Frank talked about hiring a Chief Medical Officer for his stores, bringing more value to his health and wellness shoppers, and how he envisions a future of 1:1 customer-centric marketing using loyalty data in the very near future.

Following is their conversation:

Ken: Welcome, Frank, thanks for being here at the show with us today. What’d you think of the show?

Frank: The show’s been well organized, there’s an immense amount of emerging technology that really excites us for the potential to have it help Earth Fare continue to grow.

Ken: Is there any particular technology you’re most impressed with?

Frank: Well I spent some time on the exhibit floor and I was pretty impressed with what seems to be some off-the-shelf technologies to help us eventually create more attribute conversation with our customers, right on the sales shelf. And our customers are really seeking better health and wellness, so in order to tell a product story is something that we’re really looking forward to leveraging.

Ken: How would you communicate that to customers?

Frank: Well I think we have a lot of work to do to figure that out. That’s been a big challenge for us. As the leading grocer in North America with the cleanest product assortments, one of the biggest challenges we have is getting the message across to our customers about how unique our assortment really is, so I don’t have that solved yet.

Ken: One of the technologies that I was really impressed with was seeing the advances in the speech recognition.

Ken: At one end I saw something by Apple recently where it actually had a bot that could schedule a haircut for somebody, and get through all the navigation of a real conversation. I was curious to get your thoughts, as we get these digital assistants starting to have these capabilities that talk to people in real time, you see an opportunity where we could use technology to get back to the old store where the grocer knew the customer, and have a more intimate relationship with each consumer.

Frank: Why, I suppose that’s an opportunity, I think customers have a lot of questions in our stores. We have fantastic team members that, many of whom are lifestylers, they live the health and wellness lifestyle, but some of the questions are becoming more complicated about health, so the potential to have that kind of on-demand understanding and data could potentially create an experience for a customer that’s above what we can achieve today.

Ken: Yeah, I imagine as people become more aware of the foods they eat and the effects it has on their bodies, they’re getting more particular on what they eat.

Frank: Yes, consumers are starting to become very aware of the U.S. food supply and that over the years it’s had many, many more chemicals go into it. Some may say some of these products aren’t foods, maybe they’re stuffs with calories. We think that more Americans are looking for healthy foods to feed their family and feel good about what they’re doing.

Ken: I’ve seen a naturopath the last ten years and they routinely will take blood samples and test food sensitivity.

Frank: Yeah

Ken: And I was blown away when I asked them how many people were affected by food sensitivities, and he said it was roughly 70% is what they’re estimating, but only less than 5% are aware of it. There’s a lot of people out there that are affected but don’t know that they’re affected, and some of the athletes are starting to realize that they need to cut out the foods they’re sensitive to and their performance goes up. My brother has a doctor that, he has his office on top of a grocery store, and walks his customers through the aisles to show them what to eat. I’m just wondering, have you thought about having maybe even naturopaths. I know you have a medical officer, is that any direction you’re going?

Frank: We have a Chief Medical Officer, Dr. Angela Hind, and she keeps us on the cutting edge of making sure that we take out of our stores. We’re trying to keep away from things that make our customers sick, and she can only be in one place at one time. Some of the exciting stuff that I think is in our future, particularly with what you’re working on at Engage3, Ken, is our ability to take our loyalty data, where our customers share with us some of their needs around health, and be able to customer-centrically create one-to-one offers. And maybe that could take the place of the naturopath, probably not all the way to the extent your brother experiences or having a naturopath above a store, but the opportunity to guide a particular person with food sensitivities into things that are safe for them, say through an app that [ Earth Fare ] eventually could offer our customers, that could be an incredible experience that I don’t see happening today.

Ken: Yeah, I think there’s a real need for that, because you start looking at reading the labels for what fits your diet, that’s a lot of work. I would think as a consumer I would want something that navigates me around the store like the GPS navigates me around the city.

Frank: I think that could be just an incredible advancement in retail for [ Earth Fare ], we have a food philosophy that disallows a lot of artificial ingredients, and so we say to our customers, “We read the labels so you don’t have to.” That’s removing a lot of the chemicals, but to take it to the next level that you’re describing, then tailor the shop for each individual consumer, it really could excite our customer base. And they’re already looking for better health so it’s the right audience.

 

Engage3 Competitive Intelligence Platform helps retailers like Earth Fare improve their pricing performance and compete more profitably through data science & analytics. To learn more about voice-activated shopping and other innovations discussed at GroceryShop, watch this video of Tim Ouimet discussing the rise of agent-based shopping.

18 Oct 2018
ken ouimet lunchtime talk 10-26-18 FINAL

Ken Ouimet at UC Davis

Ken Ouimet, CEO of Engage3 and distinguished College of Engineering alumnus, is giving a talk at Kemper Hall on the UC Davis campus. Join us on October 26th from noon to 1PM. Register at bit.ly/kenouimet

22 Sep 2018
Screenshot 2018-09-25 15.43.22

Engage3 at the CGA Strategic Conference

September 23-25, 2018 | Palm Springs, California
Engage3 is a sponsor at the CGA Strategic Conference this week, where hundreds of professionals from the California grocery industry convene to collaborate, network, and learn about the latest trends. Engage3 is showcasing its Competitive Intelligence Platform and Competitive Price Response products at the event. To attend, you can register here.

13 Jul 2018
Lyle comprehensive visibility thumbnail

Comprehensive Visibility

One of the largest opportunities for retailers today is to improve their visibility and figure out how their competitors are pricing within a given market. The challenge is how they can do that using their existing budget.

Some large U. S. retailers are making their price adjustments based on a single competitor location in a region. Take a market like Atlanta, for example, which is an area of 8,300 square miles with more than 6.8 million people. Many retailers will take that market and price check one competitor location there, and then base their pricing for the whole Atlanta market, using this very limited information.

“This is not a very good way to get your pricing right for your customers,” Lyle Walker, VP of Strategic Enablement at Engage3, says.

The real opportunity is for retailers to improve their visibility and really understand how their competitors are pricing their products across the market. Engage3 solves this problem by utilizing online data, in-store data collection, and machine learning to QA collection processes. This leads to data that is accurate. We then deliver this back within hours so a retailer can really understand what their competitors are doing across their markets and locations, and even understand what their competitors’ KVIs are, etc.

“Without adding to existing competitive shop budgets, we can give you a window into your competitors’ reaction to new prices. We can track this over time and measure it, and then report against it,” Walker said. “You can make refined decisions that are localized to your markets and to your customers who shop at those sites,” he added.

Watch Lyle talk about what it takes to have comprehensive competitive pricing in your market.

05 Jul 2018
Engage3 Private label Q1 Pricing Report

Q1 2018 Pricing Report: Private Label, National Brands, and Fresh Items

In a study of prices across more than 2,000 items and more than 225,000 pricing records collected during the first three months of 2018, Engage3 reports on who led in the private label, national brands, and fresh areas across 46 different banners.

Aldi Leads in Private Label

Engage3-Grocery Private Label Price Index for Q1 2018
Engage3-Grocery Private Label Price Index for Q1 2018

Aldi led in lower prices on average at -32% less for its private label, beating Target, H-E-B and Trader Joe’s, who came in at -12%, -9% and -9% lower prices respectively, in this study. At the other end of the spectrum, Vons trailed everyone else with the highest pricing for private label at a price index of +10%, followed closely by Safeway at +9%.

Aldi and Trader Joe’s Shine in National Brands

Engage3 Pricing Strategy-Grocery National Brands Price Index for Q1 2018
Engage3-Grocery National Brands Price Index for Q1 2018

Aldi and Trader Joe’s, who carry a very small number of national brands in their stores, still managed to lead at -43% and -30% lower, respectively, in average pricing for the items in this study. Kroger and H-E-B followed with national brand pricing of -16% and -15%, respectively, while Sprouts surprisingly lagged at +5% for national brands.

Aldi, Trader Joe’s, and H-E-B Lead the Way in Fresh Pricing

Engage3 Pricing Strategy-Grocery Fresh Items Price Index for Q1 2018
Engage3-Grocery Fresh Items Price Index for Q1 2018

Aldi took home the top spot in lower pricing for Fresh items at -31% for Q1 2018, followed by Trader Joe’s and H-E-B on par at -13%.  Publix Super Markets and Safeway charged the most in the first quarter of 2018, on average for the items in this study, with a +7% index. Albertsons followed those two at +4% higher average pricing for Fresh items.

To receive a full detailed report or get more information about the full data, REGISTER HERE.

17 May 2018
retailer

C&S Wholesale Grocers Partner with Engage3

On April 18 to 19, retailer C&S Wholesale Grocers held their 10thannual Tech West Expo at Thunder Valley Resort Casino in Lincoln, CA. Over 100 independent grocery retailers from the West Coast, including Hawaii and Texas, converged at the town Northeast of Sacramento.

Listed by Forbes as the tenth-largest privately held company in the United States, C&S Wholesale Grocers is a wholesale distributor of food and grocery store items with headquarters in Keene, NH.

C&S recently released their strategic retail pricing system and has chosen Engage3 as their partner for competitive retail pricing. “Engage3 IS the premiere partner in retail price information,” said Frank Puleo, VP of Retail Services at C&S.

Engage3 is a leading provider of solutions that help retailers and brands improve their pricing performance and compete more profitably through data science & analytics.

“We have worked with Engage3 for seven to eight years to deliver the best competitive pricing platform in one of our regions. Over the years, we’ve extended that partnership and now we have it on a national level,” noted Corey Quiring, Sr. Director of Corporate Retail Services at C&S.

15 May 2018
COO

Engage3 COO Edris Bemanian Talks Pricing Strategy, Pressures, and the Market

Last month, Robert Schaulis of Andnowuknow interviewed Engage3 COO Edris Bemanian on his observations of pricing pressures from the likes of Amazon and Lidl. “The biggest trend is that pricing and assortments are becoming more dynamic and localized,” Edris says.  He notes that e-commerce is now becoming a fundamental part of retailers’ strategies versus just a “me too” approach. Read the full article in Andnowuknow.com.

14 May 2018
pricing

White Paper: Leveraging Big Data and AI in Competitive Pricing

Big data and Artificial Intelligence (AI) are giving rise to new retail pricing strategies that were not possible just two years ago. The explosion of data available has provided the perfect storm for AI to thrive. Retailers are starting to differentiate themselves like hedge funds with high-speed pricing models and proprietary market data.

Find out how you can use accurate, localized competitive data and pricing analytics to execute your business strategies today. Register to download the white paper now.

13 Apr 2018
engage3

Engage3 at The C&S Tech Expo 2018

Visit Engage3 at The C&S Tech Expo 2018

Booth #12
April 18 – 19, 2018
Thunder Valley Casino Resort
Lincoln, CA
Hosted by C&S Wholesale Grocers

Edris Bemanian, COO of Engage3, will be a featured speaker on Wednesday, April 18 from 12:00-12:30 pm. He will be sharing his expertise on how retailers can enhance their pricing  performance through machine learning and AI.