"After months of getting beaten up, they lowered their prices to be 1% below their primary competitor. With time, after conducting consumer surveys, they were still perceived to be higher. The retailer wondered 'What do I have to do? Dim the lights and throw dirt on my floor?' but that's the reality of the challenge."
Engage3 Presents at Imperial Distributors’ Spring & Summer 2018 Seasonal Show
Imperial Distributors, a long time Engage3 customer & partner, is recognized throughout the Northeast, South Atlantic and Midwest states as a leader in both distribution and merchandising of supermarket non-foods. The Spring & Summer 2018 Seasonal show provided retailers with an opportunity to complement their food business with non-food offerings to drive sales & improve customer experience.
Ken Ouimet, Engage3 Founder & CEO, was a keynote speaker at Imperial Distributors’ seasonal show this year and discussed The Art & Science of Managing Your Price Image with attending merchandising & marketing executives.
Reach out to email@example.com to request information on the session and if you are interested in learning how to leverage competitive data and advanced analytics to compete more profitably.