MissionControl™ Competitive Intelligence

MissionControl: The Omni-Channel Solution to Retail’s Greatest Challenge

MissionControl is the game-changing platform of end-to-end competitive price shop management. MissionControl handles your planning, scheduling, execution, reporting, and analysis of online and in-store competitive data collection so you can make game-changing decisions for your company.

 

It’s Expensive to Not Know What You Don’t Know. Competitors are taking away market share in areas where you are blind or too late to see their pricing and product assortments.

Know Your Competition Better Than Ever Before.

  • Go Faster – waiting too long for critical data becoming stale will no longer be a problem.
  • Increase Accuracy – data errors impact profits and price image. An industry standard 20% margin of error shrinks to as low as 8% with MissionControl.
  • Comprehensive Coverage – product assortments differ from store to store but up to 40% goes unaccounted for because there’s no UPC match. MissionControl closes that gap by maintaining store-specific assortments and connects products by much more than just the UPC.
  • Optimized Shop Scheduling – the cost of price shops are prohibitive, but scheduling too few impacts visibility. With intelligent sampling and store cycles followed, each price shop optimizes its value.

MissionControl™ includes a management dashboard for defining and assigning pricing missions and the Missions mobile app designed specifically for competitive price shops.

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MissionControl enables managers to schedule and assign price shops to store associates or 3rd party vendors, and monitor real-time progress across all active projects. MissionControl supports inferred mapping of comparable brands, explicit mapping of comparable brands and mapping store-level assortments and planograms. The platform features advanced statistical modeling to optimize the accuracy of incoming pricing data and employs proprietary algorithms to optimize shop-list sampling, maximize ROI and gain competitive insights while minimizing sampling costs.

“It’s been shown that inaccurate pricing data has a direct impact to a retailer’s bottom line, in some cases the cost to a retailer might be over 40 basis points of sales in profit,” said Engage3 Founder, Ken Ouimet. “We leverage mobile technology, big data, and our deep domain experience to remove dependencies that slow down the competitive shop process while managing increasingly complex price shop methodologies to improve accuracy, find rates, and item comparability.”

At present, MissionControl supports pricing decisions and competitive insights for a member base with approximately $20 billion of revenue under management. Members leverage MissionControl for the collection, cleansing, and reporting of competitive data as well as to understand their competitors’ private label strategies and price zones.

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