Q1 2018 Pricing Report: Private Label, National Brands, and Fresh Items

Engage3 Private label Q1 Pricing Report

Q1 2018 Pricing Report: Private Label, National Brands, and Fresh Items

In a study of prices across more than 2,000 items and more than 225,000 pricing records collected during the first three months of 2018, Engage3 reports on who led in the private label, national brands, and fresh areas across 46 different banners.

Aldi Leads in Private Label

Engage3-Grocery Private Label Price Index for Q1 2018
Engage3-Grocery Private Label Price Index for Q1 2018

Aldi led in lower prices on average at -32% less for its private label, beating Target, H-E-B and Trader Joe’s, who came in at -12%, -9% and -9% lower prices respectively, in this study. At the other end of the spectrum, Vons trailed everyone else with the highest pricing for private label at a price index of +10%, followed closely by Safeway at +9%.

Aldi and Trader Joe’s Shine in National Brands

Engage3 Pricing Strategy-Grocery National Brands Price Index for Q1 2018
Engage3-Grocery National Brands Price Index for Q1 2018

Aldi and Trader Joe’s, who carry a very small number of national brands in their stores, still managed to lead at -43% and -30% lower, respectively, in average pricing for the items in this study. Kroger and H-E-B followed with national brand pricing of -16% and -15%, respectively, while Sprouts surprisingly lagged at +5% for national brands.

Aldi, Trader Joe’s, and H-E-B Lead the Way in Fresh Pricing

Engage3 Pricing Strategy-Grocery Fresh Items Price Index for Q1 2018
Engage3-Grocery Fresh Items Price Index for Q1 2018

Aldi took home the top spot in lower pricing for Fresh items at -31% for Q1 2018, followed by Trader Joe’s and H-E-B on par at -13%.  Publix Super Markets and Safeway charged the most in the first quarter of 2018, on average for the items in this study, with a +7% index. Albertsons followed those two at +4% higher average pricing for Fresh items.

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Marielle Fong
Head of Marketing at Engage3