KVIs, Price Indices, and pricing rules assume that you know the right items that drive consumer perception. Most retailers who use these traditional investment strategies miss ~50% Price Image key items. Based on behavioral modeling that incorporates neuropsychological factors, Price Image analysis enables retailers to calculate – even predict – customer perception to build trust and win baskets. In Part 1 of this 3-part series of Marielle Fong’s interview with Engage3 Data Scientist, Dr. Sahar Pirmoradian, find out why Price Image is the most efficient way to drive perception and sales today.