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Apr 08
BillBishopwithKenOuimetonProductAttributesasKeytopersonalizationinretailpart

Bill Bishop with Ken Ouimet: Product Attributes are Key to Personalization in Retail (Part 2)

By Competitive Data, In-store Strategy, Industry Insights, Online Strategy, Personalization, Pricing Strategy

Ken Ouimet, CEO and Founder of Engage3, sits down with Bill Bishop, Chief Architect at Brick Meets Click, at the National Grocers Association (NGA) Show in San Diego to discuss how retailers can compete with hardline discounters like Aldi and Lidl. They exchange views on the critical role of a store’s price image and offer insights about how personalized offers will replace mass market promotions. From custom e-mails to bots and electronic shelf tags, find out how Ken and Bill are envisioning personalization will look like in retail in the next 5-10 years. Continue Reading Bill Bishop with Ken Ouimet: Product Attributes are Key to Personalization in Retail (Part 2)

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Mar 20
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Engage3 Q4 2018 Pricing Report: Lidl Led in Private Labels, but Aldi Displayed Consistent Strategy in 3 Segments

By Competitive Data, In-store Strategy, News, Pricing Strategy

Engage3 publishes regular market pricing reports to help retailers and brands enhance their pricing performance through data science and analytics. Register to get more detailed information about this report, or… Continue Reading Engage3 Q4 2018 Pricing Report: Lidl Led in Private Labels, but Aldi Displayed Consistent Strategy in 3 Segments

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Mar 19
Bill Bishop on Personalization

Bill Bishop Talks to Ken Ouimet About Price Image and the Challenges of Personalization in Retail (Part 1)

By Competitive Data, In-store Strategy, Industry Insights, Pricing Strategy

Ken Ouimet, CEO and Founder of Engage3, sits down with Bill Bishop, Chief Architect at Brick Meets Click, at the National Grocers Association (NGA) Show in San Diego to discuss how retailers can compete with hardline discounters like Aldi and Lidl. They exchange views on the critical role of a store’s price image and offer insights about how personalized offers will replace mass market promotions. From custom e-mails to bots and electronic shelf tags, find out how Ken and Bill are envisioning personalization will look like in retail in the next 5-10 years. Continue Reading Bill Bishop Talks to Ken Ouimet About Price Image and the Challenges of Personalization in Retail (Part 1)

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