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The Future of

Personalized Nutrition in Retail


Finding New Revenue Streams in Health and Wellness

May 27, 2020
University of California, 

Presented by

“Retailers will find lucrative new revenue streams in health and wellness.”

Forrester Prediction 2020

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Using Personalized Nutrition to Boost Customer Loyalty and Your Bottom Line

There is nothing more personal than health, and there is no one more loyal than a customer you help in achieving her financial & health goals.

Consumers have specific health goals based on an intimate knowledge of their physiology. Every consumer has a different need ⎯ an 85-year old who wants better muscle health, an injured athlete who wants to minimize recovery time, or a parent who wants food that will keep her kids alert in school.

At this intimate summit of select innovative thought leaders, you will:

- Learn more about the power of personalization and how it will change your business,
- Answer key questions about the latest research in the gut biome and different metabolic types,
- Be part of the translation of current research into brandable attributes,
- Get exposed to the opportunities to create synergies between various scientific work, and
- Have a chance to network with a diverse group of thought leaders in the Personalized Nutrition space.

Join us on May 27, 2020 to learn and collaborate with the country's foremost nutrition scientists, food producers, and business people who are leading the way in personalized nutrition.

Summit Speakers and Panelists

May 27, 2020

Tom andriola

Tom Andriola

Vice Chancellor, Information, Technology & Data, UC Irvine

Tom Andriola joined the University of California, Irvine as its Vice President and System Chief Information Officer (CIO) in 2013. He provides leadership across the University working closely with campus and healthcare leaders to explore opportunities for technology and innovation to enhance the UC missions of teaching, research, patient care and public service.
Mr. Andriola brings over 25 years of experience as a global business and technology executive. Those years have been spent in a variety of roles ranging from a business transformation leader for a multi-billion dollar enterprise to a global CIO with staff around the world to being employee #1 of a new business.
With his background in technology and innovation, Mr. Andriola maintains relationships with UCSD’s California Institute for Telecommunications and Information Technology, UCSF’s Center for Digital Health Innovation, Berkeley’s Haas Business School Executive Education, and the UC Health Center for Health Quality and Innovation.
bill bishop

Bill Bishop

Chief Architect, Brick Meets Click

Recognized as one of the retail food industry’s preeminent advisors, Bill has been involved in research and consulting for several decades with a concentration on the new issues and developments impacting this business.
Bill co-founded Brick Meets Click in 2011 with Steve Bishop. Today, as its Chief Architect, he focuses on analyzing the forces driving change in food and grocery retailing and providing practical guidance on how to respond effectively. Brick Meets Click’s services and thought leadership help organizations successfully navigate the changing food retail ecosystem and leverage disruptive business innovations.
Early in his career Bill was the Vice President of Research at the Supermarket Institute (now FMI). Later, he founded Willard Bishop Consulting and led major studies on new store formats, pricing strategy, direct store delivery, and loyalty marketing. He also helped create the supermarket-focused Coca-Cola Retailing Research Council (CCRRC) and convenience retail-focused NACS/CCRRC.
doug degn

Doug Degn

Partner at New Road Ventures, former EVP of General Merchandise at Walmart

Doug Degn brings 32 years of experience in retail, consumer packaged goods, healthcare and pharmacy. During his 24 years with Walmart, he built deep relationships with senior executives across a wide range of companies (CPG, electronics, food, consumables, general merchandise) and helped Walmart gain access to the vast resources within the supplier community. Mr. Degn is routinely engaged in retail/supplier consulting and advises many CPG companies.

He retired as executive vice president of food, consumables, and hardlines merchandising for Walmart in 2007. He began his career at Walmart in 1983 as a pharmacist and held leadership positions in pharmacy operations and systems, specialty groups and merchandising. Mr. Degn served on Walmart’s executive committee from 2000 until his retirement. He received the prestigious Sam M. Walton Entrepreneur of the Year award in 1997 while at Walmart. The recipient of this award is chosen by the Walton Family and the award is the highest recognition given in the company.

Bruce German

Bruce German

Director, Foods for Health Institute, UC Davis

Bruce German is a professor and chemist of food science and technology at the University of California, Davis and the director for the university’s Foods for Health Institute. His work includes researching the role of fats and other components in the diet and developing ways to assess health and metabolism in response to foods.
Dr. German has published articles in more than 400 peer-reviewed publications, including Food in an Evolutionary Context and Nutrigenomics and Personalized Diets: What Will They Mean for Food? He has received honors as a Dean’s Distinguished Lecturer and a Distinguished Professor, and he was recognized by the Institute for Scientific Information as a Most Highly Cited Scientist.
Dr. German is also interested in personalized health, and his lab is working on analyses to allow individuals to monitor how their body reacts to various foods and to modify their consumption to maintain good health.

Andrew Hardagon

Soderquist Chair in Entrepreneurship of the Graduate School of Management, UC Davis

As the founding director of two key centers at the University of California, Davis—the Mike & Renee Child Institute for Innovation & Entrepreneurship and the Energy and Efficiency Institute— Prof. Hargadon is at the forefront of teaching, research, and practice in cross-disciplinary entrepreneurship. The two programs are dedicated to enabling university scientists and engineers to move their ideas out of the lab and into the world. He received the 2009 Olympus Emerging Educational Leader Award in recognition for his strong entrepreneurship curriculum and success with the two centers.
The Energy and Efficiency Institute, founded in 2006, works with faculty researchers to identify and develop the commercial potential of their research as well as prepares graduates students in engineering, science, and business to build successful businesses advancing technologies in energy efficiency, including buildings, transportation, and agriculture and food processing.
carl keen

Carl Keen

Professor, Department of Nutrition and Department of Internal Medicine, UC Davis

Carl Keen is a Professor of Nutrition and Internal Medicine at the University of California, Davis. He was the Chairman of the Department of Nutrition from 1993 to 2006 and has served on numerous government boards. He is a member of the American Society for Nutritional Sciences (ASNS), the American Society of Clinical Nutrition (ASCN), the Teratology Society, the Society for Experimental Biology and Medicine (SEBM), and the American Association for the Advancement of Science (AAAS).
Dr. Keen has been honored with numerous prestigious awards including the American Institute of Nutrition Research Award (Borden Award, 1995), and has over 600 peer reviewed scientific publications.
Dr. Keen's research group has four main areas of focus: influence of diet on embryonic and fetal development, the study of gene-nutrient interactions, the study of how diet influences oxidant defense systems and cellular oxidative damage, and the effects of diet on the development and progression of vascular disease.
Ken Ouimet

Ken Ouimet

Engage3 CEO and Founder

While studying statistical physics at Santa Barbara, Ouimet discovered he could apply the same principles to model retail markets to optimize retail-pricing decisions. His move to retail marketing also stems from his experience auditing in-store prices while working for his parents’ business, Comparative Prices International, as a young boy.
In 1996, he founded KhiMetrics, one of the first companies to successfully develop and utilize retail revenue management technology. His company dominated the retail revenue management and price optimization market for nearly a decade before it was successfully acquired by multinational software corporation, SAP.
Ouimet went on to serve as chief scientist and vice president of innovations at SAP AG from 2006-2007. He also served on the board of directors of Revionics, a prescriptive analytics and machine-learning software company in Roseville, from 2007-2011. In 2008, Ouimet founded Engage3, a Davis-based startup that uses predictive analytics and data to help retailers understand their competition and their customers.
Justin Siegel

Justin Siegel

Faculty Director of the Innovation Institute for Food and Health, UC Davis

Justin Siegel is the acting Director of the Innovation Institute for Food and Health at the University of California, Davis and founder of two companies. As a UC Davis Associate Professor in Chemistry, Biochemistry and Molecular Medicine, Dr. Siegel’s scientific focus is the design and discovery of enzymes relevant to issues in modern society – from treating Celiac disease to optimizing biofuel production and food system sustainability. Using this methodology he has successfully engineered and discovered numerous enzymes catalyzing a wide range of reactions. As the IIFH Faculty Director, he works with academic and industry groups in building a vibrant translational research ecosystem across the food sector. He has been the recipient of numerous awards, including the Sloan Research Fellowship in 2014.
tom tomich

Tom Tomich

Director of the Agricultural Sustainability Institute, UC Davis

Tom Tomich is founding director of the Agricultural Sustainability Institute and inaugural holder of the WK Kellogg Endowed Chair in Sustainable Food Systems at the University of California, Davis, where he teaches in the Sustainable Agriculture and Food Systems program. He also directs the UC statewide Sustainable Agriculture Research and Education Program (UC SAREP). He served as a member of the Independent Science and Partnership Council of the Consultative Group on International Agricultural Research (CGIAR) from 2014-2018. He has worked in a dozen countries in Asia, Africa, and the Americas, including significant periods in Egypt, Indonesia, Kenya, and, since 2007, back in his home state of California. Professor Tomich spent 10 years as a policy advisor and institute associate with the Harvard Institute for International Development and also served as a lecturer in economics and in public policy at Harvard University.
h rao unnava

H. Rao Unnava

Dean of the Graduate School of Management, UC Davis

Dean and Professor H. Rao Unnava’s research focuses on issues related to brand loyalty, consumer response to advertising and sales promotions and consumer memory. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, Personality and Social Psychology Bulletin, Journal of International Consumer Marketing and Advances in Consumer Research.
Unnava’s teaching experience includes marketing management and strategy, marketing research, consumer behavior, promotional strategy, human memory processes and international marketing. He was named Outstanding Undergraduate Teacher by the student chapter of American Marketing Association seven times, won the Westerbeck Undergraduate teaching award twice, and was awarded the Bostic-Georges service award in 2014.
Unnava is also one of the founders of Angie’s List. He is on the board of directors of the American Marketing Association, and serves on the board of the Bay Area Council, the largest business-centric public policy organization in the San Francisco region.
YoungHeatherW e

Heather Young

Dean Emerita of the Moore School of Nursing, UC Davis

A nurse leader, educator, scientist and nationally recognized expert in gerontological nursing and rural health care, Heather M. Young is a professor and dean emerita for the Betty Irene Moore School of Nursing at UC Davis.
Dr. Young researches healthy aging with a particular focus on the interface between individuals, family and formal health care systems. She co-leads the Healthy Aging in a Digital World initiative at UC Davis Health, in which a diverse team of experts explore the use of technology to provide a bridge between independent living and access to health care across a person’s lifespan.
As founding dean and Associate Vice Chancellor for Nursing for UC Davis Health, Young led the establishment of the School of Nursing, the development of five new graduate programs in Nursing Science and Health-Care Leadership, the design and construction of the 70,000-square-foot Betty Irene Moore Hall and the formation of a nursing science research program focused on healthy systems and healthy people.

The Future of Personalized Nutrition in Retail

Event Registration | May 27, 2020

Event Location

University of California, Davis

1 Shields Ave, Davis, CA 95616, United States