In today’s rapidly evolving retail landscape, one thing is clear: the future of pricing lies in AI. At the forefront of this transformation is Engage3, a company that’s redefining how retailers and brands understand and influence consumer perception through AI Pricing.
A Mission Rooted in Innovation
At Engage3, our mission is to help retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image—the way consumers perceive a retailer’s pricing relative to competitors. We believe everyone in the retail value chain—consumers, retailers, and manufacturers—can win when pricing is powered by data science, machine learning, and AI.
By leveraging advanced technology and strategic Price Image Management, Engage3 empowers retail organizations to:
- Deliver the right product, at the right time, at the right price
- Achieve margin and traffic objectives without eroding consumer trust
- Enable personalized promotions and pricing strategies that work
What is AI Pricing?
AI Pricing is the use of artificial intelligence to analyze market data, model consumer behavior, and recommend optimal prices across categories and zones. It’s not just about changing prices—it’s about making smarter, more informed decisions that consider customer perception, competitor actions, promotional performance, and profitability in real time.
Engage3’s AI Pricing engine uses predictive modeling, scenario simulation, and competitive intelligence to give retailers a powerful edge in a hyper-competitive market.
From Retail Roots to AI Leadership
Founded by retail pricing pioneers Ken and Tim Ouimet, Engage3 builds on a legacy of innovation that began with Khimetrics, the company that introduced retail price optimization as a software category. Today, Engage3 continues that tradition by applying AI to some of retail’s most pressing challenges.
We recognized the perfect storm forming:
- Rising price transparency
- Mobile and digital acceleration
- Demand for personalization
- Disruption from new retail models
That’s why we created a next-generation platform that brings AI Pricing to the heart of every retailer’s strategy.
The Power of Price Image Management
Unlike traditional pricing models, Engage3’s Price Image Management Suite doesn’t just look at cost and margin—it incorporates how consumers perceive your pricing, down to category and brand level.
Built on the Nobel Prize-winning Efficient Frontier theory, our platform balances profitability with customer trust. Engage3 enables:
- AI-based price zone clustering
- Embedded intelligence for override and scenario comparisons
- Real-time competitive intelligence and product matching
- Long-term strategy modeling based on customer perception
This AI-first approach has positioned us as a Leader in Price Optimization by industry analysts like IDC and Quadrant Knowledge for multiple consecutive years.
Why AI Pricing is Critical Today
The retail industry is under pressure. Legacy pricing strategies like EDLP or High-Low promotions are losing effectiveness. At the same time:
- U.S. CPG brands spend over $200 billion annually on trade promotions—yet 74% lose money (Nielsen).
- 90% of consumers use coupons, and 78% want promotions applied automatically (Inmar).
- Consumers are more empowered, price-aware, and digitally connected than ever before.
Engage3’s AI Pricing platform helps retailers and manufacturers turn these challenges into opportunities. With embedded intelligence and deep analytics, we enable organizations to:
- Maximize trade promotion ROI
- Drive traffic through targeted, trustworthy pricing
- Align internal pricing, marketing, and merchandising teams around data-driven goals
A Recognized Leader in AI Pricing
Engage3’s work has been featured in CBS, CNN Business, Supermarket News, and more. We’ve been honored 8 years in a row by Inc. Magazine as one of the fastest-growing companies in the U.S., and backed by respected investors including Wells Fargo and The McClatchy Company.
The Future of Retail is AI-Driven
At Engage3, we’re not just optimizing prices—we’re powering a new era of retail intelligence. As AI Pricing becomes a core capability for retailers and brands, Engage3 is proud to lead the way with cutting-edge solutions that improve margin, build loyalty, and drive store trips.
Recent News from Engage3:
- How AI could impact grocery pricing and private label
- Retail Industry Veteran and Transformation Leader, Joins Engage3 as President and Chief Operating Officer
- Engage3 Welcomes SVP of Product Strategy, Ryan Monahan, to Accelerate AI-Powered Pricing Innovation
- Engage3 Welcomes RetailWire CEO Dominick Miserandino to Technology Board to Drive Retail, Brand and E-Commerce Innovation
