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Increase profit and loyalty with Engage3’s Price Image Management

Traditional price optimization solutions use Price Index to optimize prices which treats all items the same. Price Image identifies the items that shoppers use to drive price perception and optimizes prices to drive both loyalty and margin.

Price Image Analysis

Price Image Analysis helps you understand the consumers’ perception of your pricing so you can make the right price investments.

  • What is my Price Image vs. my competition?
  • Which products should I invest in to improve my Price Image?
  • ​How do I use everyday and promoted prices to maximize my Price Image?
Identity categories and items

Price Image Drivers

Did you know that the average shopper builds their price perception of a retailer off of 5 items or less? With Engage3's Price Image Management, you will know the specific items you need to win on to drive price perception with your shoppers. Outsmart the competition using Engage3's deep behavioral science and stop losing money investing on the wrong items.

Grow both profit and price perception

Using the Nobel Prize-winning Efficient Frontier Theory, we help you set prices that balance price perception and margin. You choose the strategy – growing profit, improving Price Image & sales, or a little of both.

Grow profit and price perception
Ongoing Machine Learning

Ongoing Machine Learning

True Machine Learning constantly monitors changing shopper behavior and competitive prices to ensure you stay one step ahead. With Engage3 Price Image Management, you will always have the right prices to maximize growth and accurate forecasts to predict sales and profit.

Don’t just take our word for it

Featured Article

IDC 2019 MarketScape Report Positions Engage3 as a Leader in Price Optimization Applications

“Engage3 flips the price optimization paradigm on its head — optimizing price image, not prices, to achieve desired outcomes,” said Mark Thomason, co-author of the report and Research Director for Digital Business Models and Monetization at IDC. “With deep pricing–focused artificial intelligence and machine learning assets, Engage3 is focused on using science to maximize business outcomes constrained by shopper perception of pricing through predictive modeling of Price Image,” he added.

Read more
IDC 2019 MarketScape Report

Client Case Study

Price Image Management

Investing in price and not seeing a result?

Our Price Image Management solution uses deep AI to identify the items that matter to shoppers and optimizes price to improve your price perception and increase gross margins. One top 10 national retailer has already benefitted:


Sales Growth


Market Share Gain


Reduction in Price Investment

Our Clients Say it Best

Engage3 has helped our average units per transaction go up. Unlike price indexing, we don’t have to be locked in as a follower. Price image lets us offer compelling value while at the same time maintaining our margins, and that’s helped advance our business in our customers’ eyes.

Retail ExecutiveHealth Food Chain

Price Image Management allows our category managers much more insight and control to set strategy, and review and accept suggested retail price changes for a measured outcome.

Chief Merchandising OfficerHealth Food Chain