According to the Center for Disease Control (CDC), 50% of Americans have a chronic disease, the treatment cost of which will be $4.2T. $3.2T of this amount can be mitigated through prevention.
At the same time, nutrition is entering a new era of discovery. Most of nutritional knowledge today is unknown, and advances in scientific techniques and data analytics promise to illuminate this hidden knowledge and its impact on human health. The resulting knowledge presents an opportunity to reset our approach to nutrition and provide the foundation of a scientifically based approach to proactive health as chronic health issues are worsening.
At the upcoming Retail Food Service Innovation Conference to be held from September 30 to October 2, 2020, Engage3 and the World Economic Forum are presenting the Human Nutriome Initiative, a partnership across industries including health, retail, food, and technology. The Initiative will:
- Support new nutritional discoveries,
- Translate this knowledge so that it is easily available to policymakers, businesses, and citizens; and
- Encourage the application of this knowledge so that it is broadly accessible for the benefit of the many, instead of just a few.
The Initiative will have a global impact on managing critical diseases by providing populations with better diets. Increasing biodiversity of the food supply is a key goal. Among the commercial impacts of this initiative are:
- Consumers will have access to healthier and more nutritious products at an affordable price.
- Retailers will be providing healthier products to consumers at scale.
- Healthcare organizations can encourage their subscribers to choose healthier and more nutritious food.
- Food companies will develop insight into new health attributes.