Retail has never been more competitive, and in today’s fast-moving market, AI Pricing is becoming the secret weapon for growth. With real-time data, machine learning, and deep consumer insights, retailers can now fine-tune pricing strategies in ways that were impossible just a few years ago.
At Engage3, we’re leading this transformation – helping retailers and brands make pricing decisions that drive traffic, protect margins, and build long-term customer trust.
Why AI Pricing Matters Now More Than Ever
Shoppers today have more tools, more choices, and more transparency than ever before. Traditional pricing methods – like blanket discounts or static price lists – are losing their edge.
AI Pricing flips the script. Instead of reactive changes, AI uses data-driven insights to set optimal prices proactively, factoring in:
- Competitor pricing in real time
- Shifts in consumer demand
- Promotional effectiveness
- Regional and category-level trends
This means retailers can offer prices that are competitive, profitable, and aligned with customer expectations – all at once.
Engage3’s Approach: Price Image + AI Intelligence
At the heart of Engage3’s strategy is Price Image Management – understanding how consumers perceive your prices compared to competitors. Why does that matter? Because perception drives loyalty, and loyalty drives revenue.
Our AI Pricing platform combines advanced analytics with Price Image insights to help retailers:
- Identify the right price for every product, in every location
- Create price zone clusters based on buying behavior
- Model “what if” pricing scenarios before making changes
- Balance profit goals with brand trust using economic modeling
From Industry Firsts to AI Leadership
Engage3’s founders, Ken and Tim Ouimet, have been shaping the pricing technology space for decades. From pioneering retail price optimization at Khimetrics to building today’s AI-powered pricing tools, they’ve helped retailers stay ahead of change.
We’ve built our solutions to address the realities of modern retail:
- Mobile shopping and instant price comparison
- Demand for personalization and targeted promotions
- Disruption from new retail formats and e-commerce giants
The result? An AI Pricing engine designed for today’s challenges and tomorrow’s opportunities.
Turning Pricing Pressure into Opportunity
Consider this: U.S. consumer packaged goods brands spend more than $200 billion annually on trade promotions, yet three out of four fail to generate profit. Meanwhile, consumers increasingly expect personalized deals and instant savings.
With Engage3’s AI Pricing solutions, retailers and brands can:
- Increase trade promotion ROI
- Build trust through transparent, customer-friendly pricing
- Align internal teams with one source of truth for pricing decisions
Recognized Excellence in AI Pricing
Industry leaders have taken notice. Engage3 has been recognized by IDC and Quadrant Knowledge Solutions as a leader in price optimization. Our work has been featured in CBS, CNN Business, and Supermarket News, and we’ve been named to Inc. Magazine’s list of America’s fastest-growing companies for eight straight years.
The AI-Driven Future of Retail
The future of pricing isn’t just faster – it’s smarter. AI Pricing enables retailers to act with precision, predict outcomes, and stay ahead of shifting market conditions.
At Engage3, we believe the best pricing strategies don’t just move numbers – they build relationships. By combining AI technology with a deep understanding of consumer perception, we help retailers compete more effectively, grow profitably, and keep customers coming back.
Recent News from Engage3:
- How AI could impact grocery pricing and private label
- Retail Industry Veteran and Transformation Leader, Joins Engage3 as President and Chief Operating Officer
- Engage3 Welcomes SVP of Product Strategy, Ryan Monahan, to Accelerate AI-Powered Pricing Innovation
- Engage3 Welcomes RetailWire CEO Dominick Miserandino to Technology Board to Drive Retail, Brand and E-Commerce Innovation
