When does a store turn into an experience? Boasting massive stores and large-attractions, Bass Pro Shops blurs the line between shopping and entertainment. The headquarters store in Springfield, Missouri is…
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Traditionally, retailers will evaluate their KVIs once a year, but the market is changing faster today than it’s ever changed before, requiring more dynamic KVIs. In this episode, Tim explains…
Engage3’ers sharing the holiday spirit. We hope you enjoy our rendition of “Let it snow, let it snow, let it snow.”
Using Private Label to Improve Price Image; A New Organizational Structure That Puts Customers First
Ken Ouimet of Engage3 and Wesley Bean of Catalina Marketing talk about providing customers more value not only by carrying healthier-for-you products, but also helping them navigate through store assortments by highlighting product attributes that are specific to their health requirements. They also discussed how retailers should think about their Price Image in terms of their private label offerings. Wes mentions how other retailers can learn from the success of Kroger’s Simple Truth, now a $2B organic health and wellness brand. Ken brings up the rise of attribute loyalty vs. brand loyalty and Wes discusses a new approach to organizational structure from the typical product/category system to a customer-solution orientation.
Retailers are taking steps to expand their grocery offerings to reach new customers. Major players in the Midwest like Hy-Vee are innovating in both the digital and health & wellness…
Ken Ouimet of Engage3 and Marcia Webb, VP of Specialty Retail at Nielsen, talk about the opportunities in combining personalized pricing with personalized health to appeal to consumers’ health and wellness goals. The two predict that a renewed focus on consumers will create a race to the top, instead of a race to the bottom for retailers. This is Part 3 of 3 videos of Ken’s conversation with Marcia at GroceryShop in September 2019.
In a new exclusive interview with Winsight Grocery, Ken Ouimet, CEO and co-founder of Engage3, goes into detail about how he started in the retail pricing business and how it’s…
Marcia Webb, Vice President of Retail at Neilsen, cited Nielsen research that found that only 10 items in a store drive 50% of consumers’ price image of a retailer. Will retailers of the future use demand pricing? One-to-one pricing? Or another type of pricing? Watch Ken and Marcia present their differing opinions about the future of price and health personalization in grocery. This is Part 2 of 3 videos of Ken Ouimet’s conversation with Marcia Webb, VP of Retail at Nielsen, at GroceryShop in September, 2019.
While other department stores are struggling to adapt to a digital retail space, Nordstrom Local is embracing the concept of “thinking small.” The retailer recently opened two new Local stores…
Ken Ouimet, CEO at Engage3, and Wes Bean, SVP Global Retail Network at Catalina Marketing, discuss how some retailers in Europe are experimenting with giving healthier-for-you items in stores premium…
