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Webinar Recording: From Panic-Buying to Value-Focused

Building Loyalty and Winning Baskets through Price Image

From event held on Tuesday, June 30, 2020

11:00 am – 11:45 am, Pacific Time

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“Grocery stores with the best Pricing Perception will do best."

- Jon Springer, Executive Editor, Winsight Grocery Business in his article: A Price and Promotion Pandemic

Food retailing is experiencing the biggest and quickest changes in consumer shopping behavior in the midst of the COVID-19 pandemic.

- Suppliers have pulled promotional funding

- Average retail prices are rising

- Customers are moving from panic-buying to being price-focused

The fight to retain the loyalty of your shoppers and your newly acquired customers has never been more important.

Request access to the recording

Price Image is your best competitive advantage.

Price communicates an expectation of value and drives customer satisfaction and long-term demand. Understanding and managing your customers' perception of your overall price level relative to your competition - your Price Image – is your best competitive advantage.

We can help you with your questions now:

- How am I going to retain the loyalty of my customers?

- What is my price image now?

- What level of loyalty do I have now?

- How am I going to manage my strategies as my competitors start implementing price reductions across the market to retain their customer and market share?

Held on June 30, 2020

from 11:00 am - 11:45 am Pacific time.

Webinar Speakers

June 30, 2020
11:00 am to 11:45 am, Pacific Time

Marielle Valdez-Fong

Director of Marketing, Engage3

As Director of Marketing, Marielle is responsible for Engage3’s overall branding, content strategy, and demand generation.

Prior to Engage3, Marielle was founder of Balikbayan Gear, a private label development company for top department stores like Shoemart, Rustans, Ace Hardware, Kultura, Robinsons Department Stores and National Bookstore in the Philippines. She also co-founded MarketingValet, a 40-people offshore creative agency that produced campaigns for Google, Adobe, Agilent, and Verizon Wireless. She was recognized for these two companies by being chosen as one of the Top Ten Entrepreneurs in 2008 by Entrepreneur Magazine, Philippine edition. Before venturing out on her own, Marielle spent most of her early marketing career in senior marketing and product management positions: as part of the release team for web.sql, the industry’s first tool to generate dynamic web pages from an online database, and as part of the strategic team for XML for data warehousing at database companies Sybase (SAP), and Informix (IBM), respectively.

Marielle is a member of the Forbes Communications Council. In her free time, Marielle runs the CCC Hula Fellowship Group in Sacramento. She is also mom to local band “The College Fund Street Band” (www.cfstreetband.com), and raises four egg-laying chickens in her backyard. Marielle received her B.S. in Commerce from De La Salle University in Manila and her MBA from Pepperdine University in Malibu.



Jonah Ellin

VP of Product, Engage3

Jonah is responsible for aligning the product portfolio to the needs of the market and scaling the product development team to build the next generation of data-science-fueled pricing tools. Ellin has 23 years of experience in price optimization, product management, technology, consulting, and analytics.
Ellin joins Engage3 from Rubicon Global, where he was VP of Product Development, delivering SaaS products for SmartCities and fleet management. Prior to Rubicon, Jonah spent almost 7 years at dunnhumby, leading product development for Price and Promotion and Category Management Solutions and growing the team from 20 to 100+ members.
Before dunnhumby, Jonah was at Information Resources Inc. (IRI) for 10 years, working in every area of the business including: measurements science requirements, project management, six sigma and product management. His team at IRI launched a number of products including data platforms for 7-Eleven & Costco, and analytic products including price and promotion performance measurement and mix-marketing. Before IRI, Jonah worked in management and technology consulting with clients including AIG, RR Donnelley, Abbott Labs, Nationwide & Zurich Insurance.
Ellin received his Bachelors in Political Science degree from University of Illinois at Urbana-Champaign.


Rob Culin

Rob Culin

Sr. VP of Innovation and Business Development, Engage3

Rob Culin is the Senior Vice President of Business Development & Personalization at Engage3. Over the past decade, Rob developed deep expertise in the areas of Customer Loyalty, Shopper Insights, and Advanced Analytics via hands-on experience with some of the world’s largest retailers and leading CPG companies. He has held positions with management consulting firms such as Kurt Salmon Associates where he was a Principal, as well as Andersen Consulting and AT Kearney. Rob holds an MBA from the Kellogg Graduate School of Management and a BA in Engineering and Economics from Brown University. Culin spent five years with dunnhumbyUSA as the Senior Vice President of Shopper Insights and Strategic Programs, supporting over 300 US manufacturer clients through shopper insights and targeted marketing. Culin also served as the Senior Vice President of Consumer Products Industry and Collaborative Programs for IBM DemandTec, where he led the delivery of SaaS based trade optimization solutions between retailers and consumer products companies such as Target and Procter & Gamble.


Webinar: From Panic-Buying to Value-Focused

Building Loyalty and Winning Baskets through Price Image