“Grocery stores with the best Pricing Perception will do best."
- Jon Springer, Executive Editor, Winsight Grocery Business in his article: A Price and Promotion Pandemic
Food retailing is experiencing the biggest and quickest changes in consumer shopping behavior in the midst of the COVID-19 pandemic.
- Suppliers have pulled promotional funding
- Average retail prices are rising
- Customers are moving from panic-buying to being price-focused
The fight to retain the loyalty of your shoppers and your newly acquired customers has never been more important.Request access to the recording
Price Image is your best competitive advantage.
Price communicates an expectation of value and drives customer satisfaction and long-term demand. Understanding and managing your customers' perception of your overall price level relative to your competition - your Price Image – is your best competitive advantage.
We can help you with your questions now:
- How am I going to retain the loyalty of my customers?
- What is my price image now?
- What level of loyalty do I have now?
- How am I going to manage my strategies as my competitors start implementing price reductions across the market to retain their customer and market share?
Held on June 30, 2020
from 11:00 am - 11:45 am Pacific time.
June 30, 2020
11:00 am to 11:45 am, Pacific Time
Prior to Engage3, Marielle was founder of Balikbayan Gear, a private label development company for top department stores like Shoemart, Rustans, Ace Hardware, Kultura, Robinsons Department Stores and National Bookstore in the Philippines. She also co-founded MarketingValet, a 40-people offshore creative agency that produced campaigns for Google, Adobe, Agilent, and Verizon Wireless. She was recognized for these two companies by being chosen as one of the Top Ten Entrepreneurs in 2008 by Entrepreneur Magazine, Philippine edition. Before venturing out on her own, Marielle spent most of her early marketing career in senior marketing and product management positions: as part of the release team for web.sql, the industry’s first tool to generate dynamic web pages from an online database, and as part of the strategic team for XML for data warehousing at database companies Sybase (SAP), and Informix (IBM), respectively.
Marielle is a member of the Forbes Communications Council. In her free time, Marielle runs the CCC Hula Fellowship Group in Sacramento. She is also mom to local band “The College Fund Street Band” (www.cfstreetband.com), and raises four egg-laying chickens in her backyard. Marielle received her B.S. in Commerce from De La Salle University in Manila and her MBA from Pepperdine University in Malibu.
Ellin joins Engage3 from Rubicon Global, where he was VP of Product Development, delivering SaaS products for SmartCities and fleet management. Prior to Rubicon, Jonah spent almost 7 years at dunnhumby, leading product development for Price and Promotion and Category Management Solutions and growing the team from 20 to 100+ members.
Before dunnhumby, Jonah was at Information Resources Inc. (IRI) for 10 years, working in every area of the business including: measurements science requirements, project management, six sigma and product management. His team at IRI launched a number of products including data platforms for 7-Eleven & Costco, and analytic products including price and promotion performance measurement and mix-marketing. Before IRI, Jonah worked in management and technology consulting with clients including AIG, RR Donnelley, Abbott Labs, Nationwide & Zurich Insurance.
Ellin received his Bachelors in Political Science degree from University of Illinois at Urbana-Champaign.