IDC Market Spotlight: Price Image Management
A retailer’s Price Image is critical. It not only helps determine a consumer’s consideration set of retailers for a given shopping trip, but also influences basket size, shopping frequency, and even whether to comparison shop prices at competitors. In an increasingly competitive environment where value takes on more importance in consumers’ minds, the concept of Price Image is essential for retailers to grasp.
Request a copy of IDC’s Market Spotlight Report on Price Image Management, and discover a new paradigm that connects SKU-level pricing decisions to your store’s overall Price Image.