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IDC Market Spotlight: Price Image Management


A retailer’s Price Image is critical. It not only helps determine a consumer’s consideration set of retailers for a given shopping trip, but also influences basket size, shopping frequency, and even whether to comparison shop prices at competitors. In an increasingly competitive environment where value takes on more importance in consumers’ minds, the concept of Price Image is essential for retailers to grasp.


Request a copy of IDC’s Market Spotlight Report on Price Image Management, and discover a new paradigm that connects SKU-level pricing decisions to your store’s overall Price Image.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact- based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.

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