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MyWorld, Inc. d/b/a MissionControl (hereinafter referred to as "MissionControl," "we" or "us") strongly believes in maintaining the privacy of information we collect about individuals. We want you to understand how and why we use and disclose the information we collect from you. This Policy describes our practices and procedures for protecting the privacy and security of nonpublic personal information that we have collected about you.

By accessing or using MissionControl websites, MissionControl mobile applications, or other MissionControl products or services (collectively, the "Site"), you are accepting the terms of this Privacy Policy and the practices described herein and you consent to the collection and processing of your information in accordance with this Privacy Policy.

Information That We Obtain From You. We receive and store any information you enter or submit on or through the Site, provide to participate in our contests, contribute as feedback or responses to our surveys, or give us in any other way.

This includes information that can identify or contact you ("personal information"), including your first and last name; your email address; your current location, including zip code, city and state; and any other non-public information about you that is associated with or linked to any of the foregoing information.

We may also receive and store other information from you, including your recommendations, evaluations, survey responses, feedback, and forum submissions; contest information that you provide; information that you submit through our mobile application, including in-store pricing and photos of products; store-related information that you provide to us or to which you grant us access, including grocery membership information, loyalty card numbers, grocery store logons, and purchasing history; and information about your purchasing preferences, including which products you search for and purchase on a regular basis, products that you have denoted as among your favorites, your store preferences and your attribute settings (including allergens, diet preferences, etc.).

You may be given the opportunity to sign up with us via social media channels, including Facebook Connect. We will collect and store the information you provide to us or grant us access to through such social media channels (including personally identifiable information) along with any other registration information you provide to us. We do not exercise control over these social media channels, and each has its own privacy policy and account management functionality distinct from this one.

You can choose not to provide information to us, but in general some information about you is required in order for you to sign up as a user of the MissionControl service, complete a shopper profile, ask us a question, or fully utilize our services or products. You may opt out of having personal information used for secondary purposes by selecting the appropriate opt-out box online or the "unsubscribe" link on our emails to you.

Please note, we do not control communications between you and other third parties. Please refer to such third parties in order to determine their opt-out procedures.

Information That We Obtain From Other Sources.
We also may periodically obtain both personal and non-personal information about you from affiliated entities, business partners and other independent third-party sources, such as purchase confirmations from stores where you shop.

Automatically-Collected Information. We automatically collect some information about your computer or other device when you access or use the Site, including your IP address, Web browser software (such as Firefox, Safari, or Internet Explorer), and access times. We also may collect information about your shopping and web browsing activity, including products viewed and referring website addresses.

We may, directly or through our contractors, store information on your computer or other device in the form of a "cookie" or similar file for purposes of enhancing your experience on the Site, such as by personalizing the Site, tailoring web content to your interests, recording session information, securely storing sign in information, and tracking click stream data. If you choose not to accept our cookies, you may have to re-enter information when you revisit the Site and certain features and services of the Site may not work properly.

Our goals in collecting this automatic information include improving our products and services, customizing your user experience, and inhibiting fraud.

The Site may provide links to and information relating to many other websites, applications, and internet properties (collectively, "Other Internet Properties"), including Other Internet Properties with whom we may have a marketing relationship. We do not exercise control over those Other Internet Properties, and each has its own privacy policy distinct from this one. These Other Internet Properties may also place their own cookies or other files on your computer or other device, collect data or solicit personal information from you.

We use personal information about you for the following general purposes: (i) to provide you with information and links to the products and services you request and to provide you with recommendations; (ii) to operate contests in which you participate; (iii) to manage your account; (iv) to communicate with you via email and social media, including for marketing purposes; (v) to respond to your questions and comments; (vi) to measure interest in and improve our internal operations, services, products, software and the Site; (vii) to notify you about special offers and products or services that may be of interest to you, as well as updates to our software and the Site; (viii) to otherwise customize your experience with the Site; (ix) to solicit information from you, including through surveys; (x) to resolve disputes or troubleshoot problems with the operation of the Site; (xi) to prevent potentially prohibited or illegal activities; (xii) to enforce our Terms of Use; and (xiii) as otherwise described to you under the Information We Collect section.

We do not disclose any personal information to anyone except in accordance with this Privacy Policy or otherwise with your consent.

We may share your information: (i) in response to subpoenas, court orders, or other legal process; (ii) to establish or exercise our legal rights; (iii) to defend against legal claims; (iv) when we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; (v) to protect and defend the rights, property, or safety of our company or the Site, our customers, or others; (vi) as described in our Terms of Use; or (vii) in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

We may share some or all of your personal information or other information with a parent company, subsidiaries, joint ventures, or other affiliates, in which case we will require them to agree to honor this Privacy Policy.

We may share your personal information with third party vendors who provide services or functions on our behalf, including business analytics, customer service, and fraud prevention. We may also authorize third party vendors to collect information on our behalf, including as necessary to operate features of the Site or to facilitate the delivery of online advertising tailored to your interests. Our third party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose. They are also required to follow substantially comparable security practices that we ourselves adhere to.

We also may share your loyalty card numbers and information related to coupons and offers you receive with third parties for purposes of providing you with such coupons and offers.

We also may share aggregate or anonymous information in our discretion with third parties, including advertisers, investors, manufacturers, retailers, and other business partners. For example, we may tell our advertisers the number of visitors the Site receives or the most popular products. This information does not contain any personal information and is used to develop content, products, and services we hope you will find of interest.

By using the Site, you will be linked to third parties who may request additional personal information in order to complete a purchase or use their services or products. Such third party suppliers are not our vendors and do not operate under the terms of this Privacy Policy. We do not control, monitor or endorse the privacy practices of any such third party suppliers, nor are we aware of how such third party suppliers use your personal information. Accordingly, we encourage you to review the privacy policies of any third party suppliers whose services or products you purchase through the Site in order to understand their procedures for collecting, using, and disclosing personal information. Please note that these suppliers also may contact you as necessary to obtain additional information about you, facilitate your purchase, or use their services or products.

Keeping information accurate and up to date is important to us. Individuals may see and correct their personal information that we collect except for information relating to a claim or a criminal or civil proceeding. You can access and update your contact information and preferences by accessing the Site’s user profile page.

You can close your account by emailing us at the following address: accounts@shoppingscout.com. Please note that after you close an account, you will not be able to sign in or access any of your personal information. However, you can open a new account at any time. Please also note that we may retain certain information, including personal information, associated with your account, including for analytical purposes as well as for recordkeeping integrity. To the extent any such information is retained, it will be subject to this Privacy Policy.

We restrict access to personal information on our servers to our authorized personnel and contractors. We maintain appropriate physical, electronic, and procedural safeguards to protect the personal information we collect. Despite these measures, however, MissionControl cannot guarantee the security of personal information, including information that is transmitted wirelessly or over public networks.

Upon creating an account, you will be assigned a sign in ID and a password that will allow you to access your personal information. For security purposes, we impose guidelines, such as a minimum password length, for passwords created by you, and we may require you to update and change your password after a certain period of time. It is important for you to protect against unauthorized access to your password and to your computer or other device. Be sure to sign off and clear caches when finished using a shared computer or other device. MissionControl is not responsible for any unauthorized access to your account by an individual who has obtained your sign in ID and/or password through no fault of MissionControl.

Please note that any information you post or submit to a public bulletin board, blog or chat room is available to all persons accessing that location, and your e-mail address may also be posted on these venues. The information you share, including your email address, would then be available to all persons accessing these venues, and such information may be read, collected or used by others for any purpose, including sending you unsolicited messages. MissionControl is not responsible for any information you elect to submit in these venues or the use of such information.

This is a general audience Site and does not offer services or products directed to children. Should a child whom we know to be under 13 send personal information to us, we will use that information only to respond directly to that child that he or she is prohibited from accessing or using the Site.

As used in this Privacy Policy, the word "including" means "including but not limited to."

If you have any questions about this Privacy Policy or would like to learn more about how we protect privacy, please email us at: info@shoppingscout.com.

We may update this Privacy Policy in the future. We will notify you about material changes to this Privacy Policy by sending a notice to the email address you provided to us or by placing a prominent notice on the Site. If you object to any future material change to this Policy, you may notify us that you are terminating your use of the Site by emailing us at: accounts@shoppingscout.com. Following our receipt of such notice, any personal information concerning you that we retain shall continue to be subject to the version of this Policy in effect prior to our notice of the material change. Your continued use of the Site following receipt of notice of a material change shall constitute your acceptance of any change to this Policy. We will notify you about any material change to the way personal information is used by sending a notice to the email address you provided to us.

This Privacy Policy is effective as of March 19, 2012.