The 7 Challenges of Modern Competitive Pricing
Static Lists, a One-Size-Fits-All Approach
Often, retail companies rely on lists of Key Value Items (KVI’s) to drive both their competitive shop programs and their pricing strategies. These lists are usually static and don’t take into account differences across competitors and their diverse locations. This approach can be extremely inefficient as auditors go to stores looking for items that may not be part of that specific store’s assortment. When this happens month after month, it quickly becomes costly.
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