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U.C. Davis and Engage3 present
VisionEAsset

THE FUTURE OF PERSONALIZED NUTRITION IN RETAIL

Finding New Revenue Streams in Health and Wellness

May 27, 2022
Davis, California

Presented by

“Retailers will find lucrative new revenue streams in health and wellness.”

Forrester Prediction 2020

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Using Personalized Nutrition to Boost Customer Loyalty and Your Bottom Line

Consumers have specific health goals based on an intimate knowledge of their physiology. Every consumer has a different need ⎯ an 85-year old who wants better muscle health, an injured athlete who wants to minimize recovery time, or a parent who wants food that will keep her kids alert in school. There is nothing more personal than health, and there is no one more loyal than a customer you help in achieving her financial & health goals. Join us at a one-day summit that will bring together scientists, food producers, and business people who are leading the way in personalized nutrition.

Speakers

Some introduction speakers text here

ahargadon

Andrew Hardagon

As the founding director of two key centers at the University of California, Davis—the Mike & Renee Child Institute for Innovation & Entrepreneurship and the Energy and Efficiency Institute— Prof. Hargadon is at the forefront of teaching, research, and practice in cross-disciplinary entrepreneurship. The two programs are dedicated to enabling university scientists and engineers to move their ideas out of the lab and into the world. He received the 2009 Olympus Emerging Educational Leader Award in recognition for his strong entrepreneurship curriculum and success with the two centers.
Prof. Hargadon founded the Mike & Renee Child Institute for Innovation & Entrepreneurship at the UC Davis Graduate School of Management in 2006. The Institute’s programs are designed for science and engineering graduate researchers and faculty and include entrepreneurship academies as well as a year-long fellows program. The academies provide a framework for universities to build a network between their research and the investment community and combine a comprehensive and pioneering curriculum developed by Professor Hargadon with hands-on exercises that participants use to develop business opportunities and investigate the potential opportunities for commercialization around their research. The curriculum is taught by university faculty and practicing professionals: venture capitalists, angel investors, entrepreneurs, intellectual property lawyers, and others.
Prof. Hargadon also launched the nation’s first university-based Energy and Efficiency Institute at UC Davis in 2006 and served as the founding director. As Director, he built relationships with the three largest independently-owned utility companies (PG&E, Sempra, and Edison International), the California Public Utility Commission and the California Energy Commission, venture capitalists and entrepreneurs in the market, and major customers like WalMart and Chevron Energy Solutions. The EEC works with faculty researchers to identify and develop the commercial potential of their research as well as prepares graduates students in engineering, science, and business to build successful businesses advancing technologies in energy efficiency, including buildings, transportation, and agriculture and food processing.
h rao unnava

H. Rao Unnava

Dean and Professor H. Rao Unnava’s research focuses on issues related to brand loyalty, consumer response to advertising and sales promotions and consumer memory. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, Personality and Social Psychology Bulletin, Journal of International Consumer Marketing and Advances in Consumer Research. He is on the editorial review boards of the Journal of Consumer Research and Journal of Consumer Psychology.
Unnava’s teaching experience includes courses at the undergraduate and graduate levels, including marketing management and strategy, marketing research, consumer behavior, promotional strategy, human memory processes and international marketing. He was named Outstanding Undergraduate Teacher by the student chapter of American Marketing Association seven times, won the Westerbeck Undergraduate teaching award twice, and was awarded the Bostic-Georges service award in 2014.
Unnava joined the Graduate School of Management in June 2016 following 32 years at The Ohio State University’s Fisher College of Business, where he earned his Ph.D. and most recently served as the W. Arthur Cullman professor of marketing. At the Fisher College of Business, Unnava also served as the associate dean of undergraduate programs, associate dean of executive education, and director of doctoral programs in business.
Unnava is also one of the founders of Angie’s List. He is on the board of directors of the American Marketing Association, and serves on the board of the Bay Area Council, the largest business-centric public policy organization in the San Francisco region
Tom andriola

Tom Andriola

Tom Andriola joined the University of California, Irvine as its Vice President and System Chief Information Officer (CIO) in 2013. He provides leadership across the University working closely with campus and healthcare leaders to explore opportunities for technology and innovation to enhance the UC missions of teaching, research, patient care and public service.
Mr. Andriola brings over 25 years of experience as a global business and technology executive. Those years have been spent in a variety of roles ranging from a business transformation leader for a multi-billion dollar enterprise to a global CIO with staff around the world to being employee #1 of a new business. He brings a wealth of management and leadership experience having lived abroad and run organizations on four continents. Throughout his career he has been a champion of change inside organizations as well as a leader for innovation in the marketplace, having brought first-of-kind solutions to market and led the creation of several new businesses.
Mr. Andriola is active in Higher Education and Healthcare associations and serves on several boards. He is the Managing Chair for the California Tele-health Network, a non-profit serving the State’s medically underserved and safety-net clinics, the Chair of the Advisory Board for the Pacific Research Platform, a consortium of 20 research universities advancing the platform for science funded by the National Science Foundation, and Chair of the External Advisory Board for a collaboration between Cisco Corporation and UCSF on an interoperability platform for healthcare data. He is also a board member for the Corporation for Education Network Initiatives in California (CENIC) and the Risk Services Software Company.
With his background in technology and innovation, Mr. Andriola maintains relationships with UCSD’s California Institute for Telecommunications and Information Technology, UCSF’s Institute for Computational Health Sciences, UCSF’s Center for Digital Health Innovation, Berkeley’s Haas Business School Executive Education, and the UC Health Center for Health Quality and Innovation. He is a sought-after speaker on a variety of technology topics in Healthcare, Higher Education and the changing role of the CIO.
Bruce German

Bruce German

Dr. Bruce German is a professor and chemist of food science and technology at the University of California, Davis and the director for the university’s Foods for Health Institute. Dr. German’s work includes researching the role of fats and other components in the diet and developing ways to assess health and metabolism in response to foods. He uses milk as the model for the genetic blueprint for foods that support health, as milk evolves for the purpose of nourishing growing mammals. This evolutionary logic forms the basis of research for discovering physical, functional, and nutritional properties of milk components and applying these properties to foods.
Dr. German has published articles in more than 400 peer-reviewed publications, including Food in an Evolutionary Context and Nutrigenomics and Personalized Diets: What Will They Mean for Food? He has received honors as a Dean’s Distinguished Lecturer and a Distinguished Professor, and he was recognized by the Institute for Scientific Information as a Most Highly Cited Scientist.
Dr. German is also interested in personalized health and research is developing the means to understand how individual human lipid metabolism responds to the lipid composition of diets. Each person has slightly different responses to diet based on their own genetics, metabolism and nutrition status. One of the goals of the laboratory research is to understand the molecular basis of these differences, how to recognize them, and design food strategies to complement them. His lab is working on analyses to allow individuals to monitor how their body reacts to various foods and to modify their consumption to maintain good health.
Justin Siegel

Justin Siegel

Dr. Justin Siegel is the acting Director of the Innovation Institute for Food and Health at the University of California, Davis and founder of two companies. As a UC Davis Associate Professor in Chemistry, Biochemistry and Molecular Medicine, Dr. Siegel’s scientific focus is the design and discovery of enzymes relevant to issues in modern society – from treating Celiac disease to optimizing biofuel production and food system sustainability. Using this methodology he has successfully engineered and discovered numerous enzymes catalyzing a wide range of reactions. As the IIFH Faculty Director, he works with academic and industry groups in building a vibrant translational research ecosystem across the food sector. He has been the recipient of numerous awards, including the Sloan Research Fellowship in 2014.
bill bishop

Bill Bishop

Recognized as one of the retail food industry’s preeminent advisors, Bill has been involved in research and consulting for several decades with a concentration on the new issues and developments impacting this business.
Bill co-founded Brick Meets Click in 2011 with Steve Bishop. Today, as its Chief Architect, he focuses on analyzing the forces driving change in food and grocery retailing and providing practical guidance on how to respond effectively. Brick Meets Click’s services and thought leadership help organizations successfully navigate the changing food retail ecosystem and leverage disruptive business innovations, from online grocery to new formats and hard discounters.
Early in his career Bill was the Vice President of Research at the Supermarket Institute (now FMI). Later, he founded Willard Bishop Consulting and led major studies on new store formats, pricing strategy, direct store delivery, and loyalty marketing. He also helped create the supermarket-focused Coca-Cola Retailing Research Council (CCRRC) and convenience retail-focused NACS/CCRRC.
heatheryoung

Heather Young

A nurse leader, educator, scientist and nationally recognized expert in gerontological nursing and rural health care, Heather M. Young is a professor and dean emerita for the Betty Irene Moore School of Nursing at UC Davis.
Young researches healthy aging with a particular focus on the interface between individuals, family and formal health care systems. She co-leads the Healthy Aging in a Digital World initiative at UC Davis Health, in which a diverse team of experts explore the use of technology to provide a bridge between independent living and access to health care across a person’s lifespan. She also is associate director for strategic partnerships and faculty with the School of Nursing’s Family Caregiving Institute, which seeks to better support family caregivers of individuals with chronic diseases while also improving the preparation of health professionals to provide that support and coaching.
Previously, her research played an instrumental role in shaping long-term care policies in Washington state and beyond and she conducted several longitudinal studies of family caregiving in the context of cognitive and functional decline. Her systems research includes medication management and safety in rural assisted-living settings and hospitals, as well as the use of technology, such as telehealth, and community-based strategies to promote healthy aging.
Young is co-director of the Latino Aging Research Resource Center, one of seven National-Institutes of-Aging-funded Research Centers for Minority Aging Research. She is the principal investigator for a Patient-Centered Outcomes Research Institute (PCORI) study seeking to improve health for individuals with diabetes through technology-enabled nurse coaching.
As founding dean and Associate Vice Chancellor for Nursing for UC Davis Health, Young led the establishment of the School of Nursing, the development of five new graduate programs in Nursing Science and Health-Care Leadership, the design and construction of the 70,000-square-foot Betty Irene Moore Hall and the formation of a nursing science research program focused on healthy systems and healthy people. She served as a Commissioner on the California Future Healthcare Workforce Commission.
carl keen

Carl Keen

Carl Keen is a Professor of Nutrition and Internal Medicine at the University of California, Davis. He was the Chairman of the Department of Nutrition from 1993 to 2006 and has served on numerous government boards. He has been a member of California's Scientific Advisory Board for the Office of Environmental Health Hazard Assessment since 1993. He has been a member of EPA Environmental Health Grant Review Panels (1990-1999), USDA Human Nutrient Requirements Study (1987-92), and several NIH panels (Nutrition Study Section 1997- 02; ALTOX Study Section 2002-2004; XNDA Study Section 2004-2007). He is past president of the California Nutrition Council (1998). He is a member of the American Society for Nutritional Sciences (ASNS), the American Society of Clinical Nutrition (ASCN), the Teratology Society, the Society for Experimental Biology and Medicine (SEBM), and the American Association for the Advancement of Science (AAAS).
He served on numerous editorial boards including Magnesium Research and Journal of Nutritional Immunology. Carl Keen has been honored with numerous prestigious awards including the American Institute of Nutrition Graduate Student Research Award and the American Institute of Nutrition Research Award (Borden Award, 1995). Dr. Keen has over 600 peer reviewed scientific publications.
Dr. Keen's research group has four main areas of focus: influence of diet on embryonic and fetal development, the study of gene-nutrient interactions, the study of how diet influences oxidant defense systems and cellular oxidative damage, and the effects of diet on the development and progression of vascular disease.
avatarr

Ken Ouimet

While studying statistical physics at Santa Barbara, Ouimet discovered he could apply the same principles to model retail markets to optimize retail-pricing decisions. His move to retail marketing also stems from his experience auditing in-store prices while working for his parents’ business, Comparative Prices International, as a young boy.
In 1996, he founded KhiMetrics, one of the first companies to successfully develop and utilize retail revenue management technology. His company dominated the retail revenue management and price optimization market for nearly a decade before it was successfully acquired by multinational software corporation, SAP.
Ouimet went on to serve as chief scientist and vice president of innovations at SAP AG from 2006-2007. He also served on the board of directors of Revionics, a prescriptive analytics and machine-learning software company in Roseville, from 2007-2011.
In 2008, Ouimet founded Engage3, a Davis-based startup that uses predictive analytics and data to help retailers understand their competition and their customers.
Ouimet maintains close ties with UC Davis by participating in seminars and recruiting students to work at his company.
avatarr

Doug Degn

Doug Degn brings 32 years of experience in retail, consumer packaged goods, healthcare and pharmacy. During his 24 years with Walmart, he built deep relationships with senior executives across a wide range of companies (CPG, electronics, food, consumables, general merchandise) and helped Walmart gain access to the vast resources within the supplier community. Mr. Degn is routinely engaged in retail/supplier consulting and advises many CPG companies.

He retired as executive vice president of food, consumables, and hardlines merchandising for Walmart in 2007. He began his career at Walmart in 1983 as a pharmacist and held leadership positions in pharmacy operations and systems, specialty groups and merchandising. Mr. Degn served on Walmart’s executive committee from 2000 until his retirement. He received the prestigious Sam M. Walton Entrepreneur of the Year award in 1997 while at Walmart. The recipient of this award is chosen by the Walton Family and the award is the highest recognition given in the company. The award recognizes individuals who demonstrate the entrepreneurial skills that Sam Walton demonstrated throughout his life.

avatarr

Tom Tomich

Professor Tomich is founding director of the Agricultural Sustainability Institute and inaugural holder of the WK Kellogg Endowed Chair in Sustainable Food Systems at the University of California, Davis, where he teaches in the Sustainable Agriculture and Food Systems program. He also directs the UC statewide Sustainable Agriculture Research and Education Program (UC SAREP). He served as a member of the Independent Science and Partnership Council of the Consultative Group on International Agricultural Research (CGIAR) from 2014-2018. He has worked in a dozen countries in Asia, Africa, and the Americas, including significant periods in Egypt, Indonesia, Kenya, and, since 2007, back in his home state of California. He worked for the World Agroforestry Centre (ICRAF) from 1994-2006, where he was principal economist and global coordinator of the ASB Partnership for the Tropical Forest Margins, an award-winning CGIAR program. Before that, he spent 10 years as a policy advisor and institute associate with the Harvard Institute for International Development and also served as a lecturer in economics and in public policy at Harvard University.

Speakers

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