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Webinar: Moving from Survival Tactics to Strategic Initiatives in Competitive Pricing

August 25

The Challenges in Pricing Now and How to Deal With the Upcoming Inflation

Tuesday, August 25, 2020

11:00 am – 11:45 am, Pacific Time

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"The right competitive intelligence management tools help us understand and react intentionally to our competitors. To compete, you can't just have GOOD visibility - you need GREAT visibility."

- Vice President, National Grocer

Where Do You Go From Here?

In this webinar, we will cover specific steps for moving to strategic initiatives in competitive pricing:

- Where to take your pricing and how to deal with inflation

-Where to invest to maintain and reduce prices

-How to get the data required to inform your pricing and assortment decisions and supplier negotiations

Request access to the recording

What You Will Learn From Looking at the Big Picture

How do you assess shifts in your competitive position, including yours? What are the underlying causes? We will show you how to answer these questions:

- Where is your competition investing?

- Where are they taking costs?

- Are your competitors' pricing investments national or regional?

The Latest Capabilities in Competitive Intelligence

Discover the latest self-serve tools that will help you move into strategic mode:

- Product Look-up, a tool that shows all your competitors' price points just by typing in a UPC or product attribute

- Price Change Summaries, for reports that provide awareness of key price changes in the markets that you may want to react to

- Data Exploration, an AI-guided data validation and exploration tool to see all your competitive pricing data in ONE PLACE

Held on August 25, 2020

from 11:00 am - 11:45 am Pacific time.

Webinar Speakers

August 25, 2020
11:00 am to 11:45 am, Pacific Time

Marielle Valdez-Fong

Director of Marketing, Engage3

As Director of Marketing, Marielle is responsible for Engage3’s overall branding, content strategy, and demand generation.

Prior to Engage3, Marielle was founder of Balikbayan Gear, a private label development company for top department stores like Shoemart, Rustans, Ace Hardware, Kultura, Robinsons Department Stores and National Bookstore in the Philippines. She also co-founded MarketingValet, a 40-people offshore creative agency that produced campaigns for Google, Adobe, Agilent, and Verizon Wireless. She was recognized for these two companies by being chosen as one of the Top Ten Entrepreneurs in 2008 by Entrepreneur Magazine, Philippine edition. Before venturing out on her own, Marielle spent most of her early marketing career in senior marketing and product management positions: as part of the release team for web.sql, the industry’s first tool to generate dynamic web pages from an online database, and as part of the strategic team for XML for data warehousing at database companies Sybase (SAP), and Informix (IBM), respectively.

Marielle is a member of the Forbes Communications Council. In her free time, Marielle runs the CCC Hula Fellowship Group in Sacramento. She is also mom to local band “The College Fund Street Band” (www.cfstreetband.com), and raises four egg-laying chickens in her backyard. Marielle received her B.S. in Commerce from De La Salle University in Manila and her MBA from Pepperdine University in Malibu.


Phil Tedesco

Director of Retail Analytics, Nielsen

Phil Tedesco is a Director of Intelligent Analytics at Nielsen where he partners with over 60 retailers to provide scaled Pricing, Promotional, and Assortment insights to help them better manage their merchandising strategy based on localized competition through AI-enabled tools.

During his 13 years at Nielsen Phil has worked with some of the world's largest retailers and manufacturers providing recommendations, insights, and strategic frameworks for growth. Prior to Nielsen Phil worked at Kraft Foods in their sales organization.



Jonah Ellin

VP of Product, Engage3

Jonah is responsible for aligning the product portfolio to the needs of the market and scaling the product development team to build the next generation of data-science-fueled pricing tools. Ellin has 23 years of experience in price optimization, product management, technology, consulting, and analytics.
Ellin joins Engage3 from Rubicon Global, where he was VP of Product Development, delivering SaaS products for SmartCities and fleet management. Prior to Rubicon, Jonah spent almost 7 years at dunnhumby, leading product development for Price and Promotion and Category Management Solutions and growing the team from 20 to 100+ members.
Before dunnhumby, Jonah was at Information Resources Inc. (IRI) for 10 years, working in every area of the business including: measurements science requirements, project management, six sigma and product management. His team at IRI launched a number of products including data platforms for 7-Eleven & Costco, and analytic products including price and promotion performance measurement and mix-marketing. Before IRI, Jonah worked in management and technology consulting with clients including AIG, RR Donnelley, Abbott Labs, Nationwide & Zurich Insurance.
Ellin received his Bachelors in Political Science degree from University of Illinois at Urbana-Champaign.


Kevin Johnson

Senior Product Manager

Kevin’s work as Senior Product Manager has allowed the company to grow into its current offerings. His team is responsible for deploying Engage3's product suite - leading the development of Missions and the Competitive Intelligence Management platform. Before Engage3, Kevin led business development at Datasembly, a competitive price collection company focused on retail and grocery. Kevin received his Bachelors in Communications degree from California State University, Sacramento. In his spare time, Kevin coaches a middle school basketball team in the Sacramento region.


Held on August 25, 2020