"The right competitive intelligence management tools help us understand and react intentionally to our competitors. To compete, you can't just have GOOD visibility - you need GREAT visibility."
- Vice President, National Grocer
Where Do You Go From Here?
In this webinar, we will cover specific steps for moving to strategic initiatives in competitive pricing:
- Where to take your pricing and how to deal with inflation
-Where to invest to maintain and reduce prices
-How to get the data required to inform your pricing and assortment decisions and supplier negotiationsRequest access to the recording
What You Will Learn From Looking at the Big Picture
How do you assess shifts in your competitive position, including yours? What are the underlying causes? We will show you how to answer these questions:
- Where is your competition investing?
- Where are they taking costs?
- Are your competitors' pricing investments national or regional?
The Latest Capabilities in Competitive Intelligence
Discover the latest self-serve tools that will help you move into strategic mode:
- Product Look-up, a tool that shows all your competitors' price points just by typing in a UPC or product attribute
- Price Change Summaries, for reports that provide awareness of key price changes in the markets that you may want to react to
- Data Exploration, an AI-guided data validation and exploration tool to see all your competitive pricing data in ONE PLACE
Held on August 25, 2020
from 11:00 am - 11:45 am Pacific time.
August 25, 2020
11:00 am to 11:45 am, Pacific Time
Prior to Engage3, Marielle was founder of Balikbayan Gear, a private label development company for top department stores like Shoemart, Rustans, Ace Hardware, Kultura, Robinsons Department Stores and National Bookstore in the Philippines. She also co-founded MarketingValet, a 40-people offshore creative agency that produced campaigns for Google, Adobe, Agilent, and Verizon Wireless. She was recognized for these two companies by being chosen as one of the Top Ten Entrepreneurs in 2008 by Entrepreneur Magazine, Philippine edition. Before venturing out on her own, Marielle spent most of her early marketing career in senior marketing and product management positions: as part of the release team for web.sql, the industry’s first tool to generate dynamic web pages from an online database, and as part of the strategic team for XML for data warehousing at database companies Sybase (SAP), and Informix (IBM), respectively.
Marielle is a member of the Forbes Communications Council. In her free time, Marielle runs the CCC Hula Fellowship Group in Sacramento. She is also mom to local band “The College Fund Street Band” (www.cfstreetband.com), and raises four egg-laying chickens in her backyard. Marielle received her B.S. in Commerce from De La Salle University in Manila and her MBA from Pepperdine University in Malibu.
During his 13 years at Nielsen Phil has worked with some of the world's largest retailers and manufacturers providing recommendations, insights, and strategic frameworks for growth. Prior to Nielsen Phil worked at Kraft Foods in their sales organization.
Ellin joins Engage3 from Rubicon Global, where he was VP of Product Development, delivering SaaS products for SmartCities and fleet management. Prior to Rubicon, Jonah spent almost 7 years at dunnhumby, leading product development for Price and Promotion and Category Management Solutions and growing the team from 20 to 100+ members.
Before dunnhumby, Jonah was at Information Resources Inc. (IRI) for 10 years, working in every area of the business including: measurements science requirements, project management, six sigma and product management. His team at IRI launched a number of products including data platforms for 7-Eleven & Costco, and analytic products including price and promotion performance measurement and mix-marketing. Before IRI, Jonah worked in management and technology consulting with clients including AIG, RR Donnelley, Abbott Labs, Nationwide & Zurich Insurance.
Ellin received his Bachelors in Political Science degree from University of Illinois at Urbana-Champaign.