Webinar will discuss the latest capabilities in competitive intelligence
Davis, California, August 19, 2020. For Immediate Release. – Engage3, which helps retailers and manufacturers manage their Price Image through accurate competitive data, data science, and Artificial Intelligence-powered software solutions, today announced a free webinar to be held on August 25, 2020 at 11:00 a.m. Pacific time, on how retailers can move from survival tactics to strategic initiatives in competitive pricing.
Although sales have gone up significantly for most essential grocery retailers during the COVID-19 pandemic, so have their costs. Retailers incurred significant increases not only in their direct costs but also in their Selling, General, and Administrative (SG&A) expenses as they implemented COVID-19-related safe shopping practices. At the same time, a rise in unemployment has made consumers increasingly price-sensitive.
This webinar is for pricing and merchandising teams who are interested in assessing shifts in their competitive position and what the underlying causes are, where their competition is investing and taking costs, and if their competitors are doing their investments regionally or nationally. They can register at https://www.engage3.com/events3/webinar-august-25/.
Marielle Fong, Director of Marketing, will discuss the current challenges in competitive pricing, and Jonah Ellin, VP of Product, will present a day-in-the-life-of a Pricing Director, share some best practices, and showcase the latest capabilities in competitive intelligence that will help attendees move into strategic mode.
Webinar attendees will get a free limited license of the Engage3 mobile app, Missions, which is a self-serve application tool used for ad hoc pricing data collection. A free copy of the White Paper: Leveraging Big Data and AI in Strategic Competitive Pricing will also be available for download. A recording of the webinar will be available to all who register for the event.
Full information can be found at https://www.engage3.com/events3/webinar-august-25/.
Engage3 was founded by the creators of KhiMetrics (acquired by SAP), who are credited with inventing the retail price optimization space. Engage3’s leadership team is composed of former KhiMetrics, SAP, Revionics, dunnhumby, KSS Retail, and IBM/DemandTec executives.
Engage3’s Price Image Management Suite™ helps retailers understand and manage their Price Image and align it with their sales and profitability objectives using predictive modeling. The suite includes Competitive Intelligence Management (CIM) – an AI-assisted, attribute-based, and data science-driven solution that provides accurate, granular competitive data (30 billion product pricing records collected annually in the U.S. and Canada) and like-item-linking visibility. CIM helps retailers reverse-engineer their competitors’ pricing and assortment strategies across channels, markets, and items. Price Image Management (PIM) – a next generation pricing solution that defines the impact of strategic pricing alternatives and unlocks pricing recommendations based on a retailer’s objectives for Price Image, sales, and profitability. Price Image Analysis (PIA) and Monitoring is the entry tool that provides Price Image insight and direction.