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Heinen’s Partners With Engage3 to Power Pricing Strategy

By February 22, 2021 No Comments
Heinen’s Partners With Engage3 to Power Pricing Strategy

Upscale Mid-West Chain Will Deploy Competitive Intelligence Management to Enhance Their Pricing Visibility and ML-Fueled Product Linking Capabilities

Engage3 has partnered with Heinen’s, an upscale Mid-West grocery chain with stores in Ohio and Illinois, to expand their omni-channel competitive visibility and analytics with Engage3’s Competitive Intelligence Management (CIM) solution.

CIM will allow Heinen’s to achieve the most comprehensive competitive pricing visibility, while leveraging its ML-powered product linking capabilities to attain a contextualized view of their competitors’ equivalent items at the localized market level.

“In our search for a SaaS competitive pricing partner, Engage3 was the clear frontrunner. They had all of the capabilities that we were looking for to execute our pricing strategy and we believe their private label matching capabilities will be superior to our previous partner’s.”

Kim Heinen

#3 Best U.S. Grocery Stores by Consumer Reports

A neighborhood grocery store started in 1929 by a local butcher, Joe Heinen, Heinen’s was ranked as the #3 Best U.S. Grocery Store in Consumer Reports’ reader ratings in 2019. They were also named the “Best Grocery Store” in Cleveland Scene’s Best of Cleveland 2020 Awards last year.

A Clear Frontrunner

“In our search for a SaaS competitive pricing partner, Engage3 was the clear frontrunner. They had all of the capabilities that we were looking for to execute our pricing strategy and we believe their private label matching capabilities will be superior to our previous partner’s,” said Kim Heinen.

CIM is currently in use at six of the 10 largest retailers in North America and provides the most comprehensive view of competitive pricing activity to retailers.  By combining in-store data collection, online web scrapes, and ad-hoc data collection within the Missions App, retailers can see store-level pricing for all of their competitors.

“Heinen’s upscale offerings of the highest-quality foods and the greatest assortment has earned them a great following of loyal customers,” said Edris Bemanian, CEO of Engage3. “We are thrilled to partner with them in enhancing their competitive pricing visibility and powering their product linking analytics, to set pricing that resonates with their shoppers.”

About Heinen’s

Founded in 1929 in Shaker Heights, Ohio, by local butcher Joe Heinen, Heinen’s has grown to 23 total locations with 19 stores in the Cleveland area and four in the North Shore suburbs of Chicago. Heinen’s employs more than 3,000 associates. Today, Joe Heinen’s twin grandsons, Jeff and Tom Heinen, carry on the family legacy of unrivalled quality food and world-class customer service.

To learn more, connect with Heinen’s on Facebook and Instagram or visit www.heinens.com.

Marielle Fong

Marielle Fong

Director of Marketing, Engage3

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