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Chain Store Age: Regional Grocers North State and Fleet Farm Partner With Engage3 for Competitor Pricing and Analytics

By March 8, 2021 No Comments
Chain Store Age: Regional Grocers North State and Fleet Farm Partner With Engage3 for Competitor Pricing and Analytics

“We are thrilled to leverage Engage3’s analytics to identify the items that matter most to our shoppers of both banners. Their comprehensive pricing solutions will help ensure that we are priced right and are taking care of our loyal customers.”

Paul Buzzell, Grocery Director for North State Grocery

Dan Berthiaume of Chain Store Age writes about North State Grocery’s recent partnership with Engage3, who will help them increase their competitive visibility and sharpen their Key Value Items (KVIs).

North State Grocery, which does business under the Holiday Markets and Sav-Mor Foods banners, will be able to expand their coverage of competitor pricing and further optimize which items are most critical to driving traffic to their stores.

“Our Holiday Markets are committed to serve our communities by offering the highest quality and largest selection of natural, organic, traditional, gourmet, and prepared foods at an everyday fair value. Our Sav-Mor Foods are strategically designed to be the everyday low price neighborhood grocery store,” said Paul Buzzell, Grocery Director for North State Grocery. “We are thrilled to leverage Engage3’s analytics to identify the items that matter most to our shoppers of both banners. Their comprehensive pricing solutions will help ensure that we are priced right and are taking care of our loyal customers.”

Another regional retailer from the MidWest that sells a little bit of everything also recently started utilizing Engage3’s machine learning-powered product linking capabilities to gain contextualized visibility. Fleet Farm is gaining a view of store-level pricing for all of its competitors, tracking its price position, and identifying risks and opportunities to improve its Price Image.

“Engage3 has pricing expertise and cutting-edge science and technology capabilities that align perfectly with Fleet Farm’s pricing strategy and our roadmap for success. I’ve had great success using Engage3’s competitive intelligence solutions over the years and am looking forward to introducing it into our day-to-day activities and in support of our long-term pricing strategy.”

Randy Mangum, Fleet Farm Senior Director of Pricing & Data Integrity

Fleet Farm is expanding its omnichannel competitive visibility and analytics with the cloud- and mobile-based Engage 3 competitive intelligence management (CIM) solution. The specialty retailer, which offers fishing, hunting and outdoor products; auto parts; farm and pet supplies; home improvement and household goods; clothing and footwear; toys and food; as well as services like gas, car wash and auto repair, is leveraging Engage3’s ML-powered product linking capabilities to gain contextualized visibility. 

Engage3 products are currently used at six of the 10 largest retailers in North America. To read the full Chain Store Age article, click HERE.

Marielle Fong

Marielle Fong

Director of Marketing, Engage3

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