While most grocers will see this new store opening as just that, “a new store,” the reality is that it is an integrated, additional touchpoint for the shopper eco-system that Amazon is defining and then redefining on behalf of the shopper.
In this video, Director of Marketing, Marielle Fong, talks to Engage3 Data Scientist, Sahar Pirmoradian, about how Price Image can be used with two popular pricing strategies – Hi-Lo and Everyday-Low-Price (EDLP).
This webinar is for pricing and merchandising teams who are interested in assessing shifts in their competitive position and what the underlying causes are, where their competition is investing and taking costs, and if their competitors are doing their investments regionally or nationally. They can register at https://www.engage3.com/events3/webinar-august-25/.
Bill Bishop, Chief Architect of Brick Meets Click, sits down with two experts in grocery retail – Morgan Seybert of Nielsen and Ken Ouimet of Engage3 – to discuss how to navigate the upcoming challenges in pricing and promotions.
Engage3’s approach to measuring Price Image is based on complex behavioral modeling – avoiding bias, time delays, and inaction – and enabling accurate forecasting and pricing decisions.
Promotions are disappearing from grocery shelves, especially for national brand products that consumers are accustomed to buying at a discount. CNN tries to answer the question on when promotions will return in this article with its interviews with CPG companies.
The University of North Carolina’s Kenan-Flagler School of Business recently released a study which found that Lidl’s entry into the Long Island, NY grocery market drastically affected prices at its surrounding competitors.