Mike Lee, Founder and CEO of The Future Market and Alpha Food Labs, sat down with Ken Ouimet to discuss establishing trust through health and wellness offerings, the need to scale personalized nutrition, and making sustainability an altruistic goal. He contends that flavor, desire, and consumer emotions play an important role in the success of sustainable food offerings.
We compiled Engage3’s most popular blog postings of 2019 ranked by average number of hits per day. Below is the second half of the list of our top ranked blogs. You can go to…
We compiled Engage3’s most popular blog postings of 2019 ranked by average number of hits per day. Learn about emerging trends in new store formats, Price Image, AI, and healthy foods. 10. Talking Shop:…
Edris Bemanian, Chief Operating Officer of Engage3, was chosen as one of Sacramento Business Journal’s 40 Under 40 recipients for 2019 for his work in transforming the company. He and the other recipients celebrated with a sold-out event at the California Museum on November 19, where each received their award around friends, family, and other Sacramento professionals.
When does a store turn into an experience? Boasting massive stores and large-attractions, Bass Pro Shops blurs the line between shopping and entertainment. The headquarters store in Springfield, Missouri is…
Traditionally, retailers will evaluate their KVIs once a year, but the market is changing faster today than it’s ever changed before, requiring more dynamic KVIs. In this episode, Tim explains…
Engage3’ers sharing the holiday spirit. We hope you enjoy our rendition of “Let it snow, let it snow, let it snow.”
Ken Ouimet of Engage3 and Wesley Bean of Catalina Marketing talk about providing customers more value not only by carrying healthier-for-you products, but also helping them navigate through store assortments by highlighting product attributes that are specific to their health requirements. They also discussed how retailers should think about their Price Image in terms of their private label offerings. Wes mentions how other retailers can learn from the success of Kroger’s Simple Truth, now a $2B organic health and wellness brand. Ken brings up the rise of attribute loyalty vs. brand loyalty and Wes discusses a new approach to organizational structure from the typical product/category system to a customer-solution orientation.
Retailers are taking steps to expand their grocery offerings to reach new customers. Major players in the Midwest like Hy-Vee are innovating in both the digital and health & wellness…
Ken Ouimet of Engage3 and Marcia Webb, VP of Specialty Retail at Nielsen, talk about the opportunities in combining personalized pricing with personalized health to appeal to consumers’ health and wellness goals. The two predict that a renewed focus on consumers will create a race to the top, instead of a race to the bottom for retailers. This is Part 3 of 3 videos of Ken’s conversation with Marcia at GroceryShop in September 2019.
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