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Best Practices for Effective

Competitive Price Checks


How to Capture and Analyze Data, and Act on Competitive Moves

November 17, 2020

11:00 am – 11:45 am, Pacific Time

Pricing and assortments are becoming more dynamic and localized by the day. Without sufficient competitive visibility, you can’t make strategic decisions, much less predict financial results.

Who said retail was easy?

Learn the best practices and the latest tools for effective competitor price checks. From bring-your-own device to product linking and seasonal event management, empower your team with the most efficient ways to collect accurate and near real-time intelligence.

-Are there seasonal items that you need to collect pricing for on short notice?

-Do you regularly send out your associates to check on the same 10 items at your competitors' stores?

-Do you need to link new private label items to your own assortment constantly?

What you will learn

We will discuss the challenges of Competitive Pricing today, and and then take you through the most effective and efficient ways to capture and analyze data, so you can on them today.

At this webinar, you will:

- Discover how retailers are competing in an omnichannel world

- Understand when to deploy your experts to the field for real-time data acquisition

- Learn about best practices in product linking

engage3 competitive pricing webinar

Ready to take your competitive intelligence to the next level?

Join us on November 17, 2020 from 11:00 am - 11:45 am Pacific time to learn about our science-based product offerings with our product experts. Register below to save your spot today!

Webinar Speakers and Panelists

November 17, 2020

11:00 am to 11:45 am, Pacific Time

Marielle Valdez-Fong

Director of Marketing, Engage3

As Director of Marketing, Marielle is responsible for Engage3’s overall branding, content strategy, and demand generation.

Prior to Engage3, Marielle was founder of Balikbayan Gear, a private label development company for top department stores like Shoemart, Rustans, Ace Hardware, Kultura, Robinsons Department Stores and National Bookstore in the Philippines. She also co-founded MarketingValet, a 40-people offshore creative agency that produced campaigns for Google, Adobe, Agilent, and Verizon Wireless. She was recognized for these two companies by being chosen as one of the Top Ten Entrepreneurs in 2008 by Entrepreneur Magazine, Philippine edition. Before venturing out on her own, Marielle spent most of her early marketing career in senior marketing and product management positions: as part of the release team for web.sql, the industry’s first tool to generate dynamic web pages from an online database, and as part of the strategic team for XML for data warehousing at database companies Sybase (SAP), and Informix (IBM), respectively.

Marielle is a member of the Forbes Communications Council. In her free time, Marielle runs the CCC Hula Fellowship Group in Sacramento. She is also mom to local band “The College Fund Street Band” (www.cfstreetband.com), and raises four egg-laying chickens in her backyard. Marielle received her B.S. in Commerce from De La Salle University in Manila and her MBA from Pepperdine University in Malibu.



Lyle Walker

VP of Strategic Enablement, Engage3

Lyle began his career working for Kroger in Pricing and Category Management, and most recently served as Vice President of Business Development with dunnhumby. He has also led pricing innovation initiatives with retailers in various roles with Tata Consulting, IRI and Retalix/NCR. Prior to his current position as VP of Strategic Enablement, Walker worked with Engage3 as VP of Strategic Accounts from 2014 to 2015. He has a focus and passion for leveraging technology and data to assist retailers in developing long-lasting, relevant relationships with their shoppers and a unique background with hands-on business experience in retail in the areas of pricing, price optimization, and product management/marketing and messaging.


Kevin Johnson

Senior Product Manager

Kevin’s work as Senior Product Manager has allowed the company to grow into its current offerings. His team is responsible for deploying Engage3's product suite - leading the development of Missions and the Competitive Intelligence Management platform. Before Engage3, Kevin led business development at Datasembly, a competitive price collection company focused on retail and grocery. Kevin received his Bachelors in Communications degree from California State University, Sacramento. In his spare time, Kevin coaches a middle school basketball team in the Sacramento region.


Engage3's Best Practices for Effective Competitor Price Checks

Event Registration | November 17, 2020
11:00 am - 11:45 am Pacific Time

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Featured Video

Comprehensive Visibility

Some large U. S. retailers are making their price adjustments based on a single competitor location in a region. “This is not a very good way to get your pricing right for your customers,” Lyle Walker, VP of Strategic Enablement at Engage3, says. “Without adding to existing competitive shop budgets, we can give you a window into your competitors’ reaction to new prices. We can track this over time and measure it, and then report against it,” he added. Watch Lyle talk about what it takes to have comprehensive competitive pricing visibility in your market.

Read more